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Project focused on creating company database for effective data processing
Sládková, Iva ; Bečička, Marek (referee) ; Kříž, Jiří (advisor)
This bachelor’s thesis is dealing with the project of a database system for a company running a business in industry. It gives analysis of the company, its requirements for the database and creation of a convenient database structure design. The objective of this work is to design a database that would meet the determined requirements of its users and will facilitate effective processing of data concerning the company’s business activity.
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Service Area Marketing Plan
Sládková, Iva ; Bečička, Marek (referee) ; Heralecký, Tomáš (advisor)
The thesis focuses on service area analysis. The most fitted marketing mix for a particular market area and a marketing plan setting for XY Company are aims of the thesis. The company runs education field and service business. The marketing plan and mix should get the company to leading position in the market, using modern marketing tools. In a theoretical part of the thesis the basic issues are specified, the marketing mix and marketing planning are explained in general, including a description of an each marketing mix element and necessary analyses for marketing planning. In a practical part of the thesis the company and its background are defined and the final marketing plan is concluded.
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Project focused on creating company database for effective data processing
Sládková, Iva ; Bečička, Marek (referee) ; Kříž, Jiří (advisor)
This bachelor’s thesis is dealing with the project of a database system for a company running a business in industry. It gives analysis of the company, its requirements for the database and creation of a convenient database structure design. The objective of this work is to design a database that would meet the determined requirements of its users and will facilitate effective processing of data concerning the company’s business activity.
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Service Area Marketing Plan
Sládková, Iva ; Bečička, Marek (referee) ; Heralecký, Tomáš (advisor)
The thesis focuses on service area analysis. The most fitted marketing mix for a particular market area and a marketing plan setting for XY Company are aims of the thesis. The company runs education field and service business. The marketing plan and mix should get the company to leading position in the market, using modern marketing tools. In a theoretical part of the thesis the basic issues are specified, the marketing mix and marketing planning are explained in general, including a description of an each marketing mix element and necessary analyses for marketing planning. In a practical part of the thesis the company and its background are defined and the final marketing plan is concluded.
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