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Marketing Mix of Cooperative IRISA
Nguyen, Anh Duc ; Skálová, Martina (referee) ; Chlebovský, Vít (advisor)
This thesis is focused specifically on marketing and marketing mix of products. The theoretical part explains the basic concepts of marketing and marketing mix. The analytical part will be carried out analysis of the marketing mix of company. In the design section will be compiled proposals for changes to the current marketing mix.
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Marketing Mix Proposal for The Car Rental Půjč si Bávo
Nguyen, Anh Tam ; Skálová, Martina (referee) ; Chlebovský, Vít (advisor)
The bachelor’s thesis focuses on the analysis of the marketing mix of car rental Půjč si Bávo. The thesis is divides into three main parts. The first theoretical part deals with theory of marketing, marketing mix, SWOT analysis and definitions of marketing tools. The second analytical parts consists of introduction of the firm and detailed analysis of current situation. In the last part, proposals to improve the company´s situation based on obtained information are established.
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Dog Therapy Utilization with Children Affected by Hyperactivity Syndrome
Skálová, Martina ; Horázná, Marie (referee) ; Lejčarová, Alena (advisor)
Title of Diploma Thesis: Dog therapy utilization with children affected by hyperactivity syndrome Aim of Diploma Thesis: Identify whether and how long the children with hyperactivity syndrome are able to calm down, work and relax during the dog therapy lesson. Methods: Research has been based on the structured monitoring of three children with hyperactivity syndrome. Reduction of motion fidget during the dog therapy lesson should proofpositive influence ofthe therapy. Monitoring was repeated to confirm long time effect ofthe therapy. Evaluation by observers has been based on five grades scale. For research has been used in children care reports persona! documents from pedagogic- psychology examination. Results: The assumption, that during dog therapy lesson are children with hyperactivity syndrome able to concentrate on their work longer time, is confirmed. It is possible to use dog therapy as a supporting curative method for children with hyperactivity syndrome. Key words: dog therapy, animal therapy, zoonoss, hyperactivity, Attention Deficit Hyperactivity Disorder, positioning
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Marketing Mix Proposal for The Car Rental Půjč si Bávo
Nguyen, Anh Tam ; Skálová, Martina (referee) ; Chlebovský, Vít (advisor)
The bachelor’s thesis focuses on the analysis of the marketing mix of car rental Půjč si Bávo. The thesis is divides into three main parts. The first theoretical part deals with theory of marketing, marketing mix, SWOT analysis and definitions of marketing tools. The second analytical parts consists of introduction of the firm and detailed analysis of current situation. In the last part, proposals to improve the company´s situation based on obtained information are established.
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Marketing Mix of Cooperative IRISA
Nguyen, Anh Duc ; Skálová, Martina (referee) ; Chlebovský, Vít (advisor)
This thesis is focused specifically on marketing and marketing mix of products. The theoretical part explains the basic concepts of marketing and marketing mix. The analytical part will be carried out analysis of the marketing mix of company. In the design section will be compiled proposals for changes to the current marketing mix.
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