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Financial Evaluation of Investment Project
Havelková, Markéta ; Sieber, Martina (advisor) ; Loužek, Marek (referee)
Bachelor thesis deals with the evaluation of the effectiveness of the investment project Coffee with Master and Margarita. The first part summarizes selected available literature about evaluating investments, the financial plan, determine the cost of capital, risk and determine the value. Considerable space is also devoted to the review of methods of investment evaluation. The second part is devoted to a specific example of a detailed assessment of the investment plan open cafe, the described theory is put into practice.
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PPC Marketing
Korousová, Tereza ; Průšová, Petra (advisor) ; Sieber, Martina (referee)
This thesis analyzes internet marketing and within in especially PPC advertising - including its structure and calculation of efficiency. There are two most commonly used PPC systems in the Czech Republic - AdWords and Sklik. Within these systems, there are marketing campaigns created and they consist of suitable marketing sets, which are combinations of ads and key words. Project Ehrliches Bier used the AdWords system for its campaign and within this system the project has been propagated since August 2014. Goals, which were set for this campaign, combine the effort to increase turnout, sales and number of orders. The year comparison for three consecutive months is used to measure the efficiency of the campaign. The objectives were met in three out of five cases.
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Financial Analysis of Family Brewery BERNARD a.s.
Polesná, Martina ; Sieber, Martina (advisor) ; Vlček, Josef (referee)
The aim of this bachelor thesis is to evaluate the financial situation of the Family Brewery Bernard corp. Financial economy of the company during the years 2007 to 2013 is here analyzed on the basis of the accounting statements of the particular company. With help of the ratio and absolute analysis the strengths and weaknesses of the company were detected. Equally important part of the thesis is the calculation and following interpretation of economic value added and IN 05 index. The final part of the work is comparison within the field of brewing, which is in the form of comparing with the Nymburk Brewery.
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Investment project valuation
Seberová, Simona ; Sieber, Martina (advisor) ; Buriánek, Jiří (referee)
This bachelor thesis deals with financial evaluation of an investment project. It is divided into two parts, which are complementing each other. The theoretical part deals with selected methods for evaluating the effectiveness of investments, especially the net present value. There is also described financial statements, marketing tools and risk analysis. The practical part has the character of a case study and presents the financial plan of the newly opened non-packaging business. There is calculated its present value based on the theoretical part and the methods and procedures described in it. In the end, a recommendation is formulated for the investor with regard to the presented theoretical concepts and current facts. Keywords: valuation, price, value, investment project
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Value of education - Cost Benefit Analysis of Methodic "Good Start"
Bílková, Hana ; Sieber, Martina (advisor) ; Vlček, Josef (referee)
The thesis is about evaluating of an investment using Cost Benefit Analysis. The investment that is evaluated in this thesis educational intervention in pre-school education. The evaluation is ex ante. The thesis is divided into three thematic units. In the first part, it deals with the theoretical aspects of CBA, i.e., the description of the analysis and its basic principles. The second part is devoted to methodology, first focusing on the concept of shadow prices, then specific methods for evaluating the investment as such. In the third part the educational methodology itself is evaluated. Cost and benefits are determined where the benefits are determined using a shadow price determined based on the market price method. Based on the result of CBA, it can be said that the value of the intervention is positive. Since there is no normal use od paid educational establishments in our territory, a second value of education is set, which corresponds more to the real social value. With such an education values, the value of the intervention is negative.
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Financial markets
Holub, Ondřej ; Vlček, Josef (advisor) ; Sieber, Martina (referee)
This thesis is focused on the phenomenon of former decade which is called cryptocurrency and compare it on the basis of historical context with a regular currencies that are among us and decide if it is comparatible with a classic kind of money that we usually use in our daily life or not at all. Firstly I will describe the definition of term money and the combination of its features with its functions included and also the view of money as the key instrument in global politics. The following part where is situated a comparation of development of the regular currencies and the first generation cryptocurrencies, their mechanics and the future possible development of cryptocurrencies 2.0 with an answer on the question if the cryptocurrencies are comparatible with the original model of money circulation or if its bubble that will burst. At the end is found possible direction of cryptocurrencies that could lead to the agreement among finacial institutions to consider cryptocurrencies as a regular payment method through a simulation of world cryptocurrency named WAT which would be released by World Bank. Key Words: Currency, Cryptocurrency, Money, Euro, Bitcoin, DeFi, Gold, Comodities, Transaction Fee. Altcoins.
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Perception of financial risks
Horová, Kateřina ; Richter, Eva (advisor) ; Sieber, Martina (referee)
The thesis is concerned with the perception of financial risks, concretely the perception of the risk of indebtedness. In the theme are used data from an online panel from Behavio Labs in order to find out whether the citizens of the Czech Republic perceive taking bank or non-bank loans , eventually more loans simultaneously, as risky or not and which socio-demographic variables are related to the perception of the risk of indebtedness. As independent variables are analysed variables gender, age, education, income, number of kids, marital status, region, or money satisfaction. The methodological framework is based on descriptive statistics, contingency tables, serial correlations, and the non- parametric Kruskall-Wallis test. The thesis reveals that citizens of the Czech Republic in general perceive taking loans as risky. Because of the very oblique distribution for all dependent variables measuring risk perception of different types of loans, not too many statistically significant relationships were revealed. The strongest relationship that was shown was the dependence between risk perception of bank loans and education, as well as income. Key words: Risk perception, indebtedness, financial risks, risk tolerance, bank loans, non-bank loans
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Tax Kobra assessment
Bílková, Hana ; Sieber, Martina (advisor) ; Vlček, Josef (referee)
The theme of my bachelor thesis is the evaluation of an investment. More specifically, the investment that I am going to evaluate is a state project of the Czech Republic called Tax Cobra, which is a little bit different in reality than in my thesis. The bachelor thesis is divided into two parts: the first is theoretical, whereas the second is practical. In the first part, I explain what the Tax Cobra is, how and why this project was made, and who the members of it are. I also explain how the investment is evaluated. I summarize the individual methods of investment valuation and other necessary indicators that are important to take into account, such as the cost per capita lor risk. There is also a description of the financial plan. In the practical part, I valuate the project by using the method described in the theoretical part. There is a substantial description of the financial plan, which is crucial for the evaluation. Following this description, I assert the methods of investment evaluation. Ultimately, I would recommend this investment based on these evaluations.
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Corporate environmentally significant behaviour
Tomsová, Eva ; Kyselá, Eva (advisor) ; Sieber, Martina (referee)
The aim of this bachelor thesis is to gain a deeper understanding of environmental factors affecting the case company, ŠKODA AUTO plc. Škoda is the biggest player on the Czech market, reaching the top sales and production position. The first part of the thesis is description of the company itself and its environmental practices and products. The second part discusses the car demand and supply on the Czech market. The final part is analytical, looking to internal and external factors affecting the company. The conclusions are afterwards summarizing and merging all the gathered information and the analysis. There we conclude that Škoda's overall position on the market is perfect for realising new products, such as electric cars. Key words: environmentally significant behaviour, corporate strategies, manufacturing, environmentally friendly strategies, ŠKODA AUTO
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Ideal Customer Experience across generation
Frolíková, Štěpánka ; Vinopal, Jiří (advisor) ; Sieber, Martina (referee)
The thesis deals with differences in perception of customer experience between generations X, Y and Z. It focuses on how the representatives of generations represent the ideal course of the customer journey and how their expectations conflict with reality. The theoretical part summarizes the knowledge of generation issues and customer experience. The work deals with methods of measuring customer experience. The empirical part examines how customer experience changes based on the concept of X, Y and Z generations. The aim of this thesis is to show the differences between generations using in-depth interviews and mystery shopping. Research shows that generational differences in customer experience are not significant. However, the relationship with the bank as a financial institution manifests itself as different depending on the life stage of human life. Key words Ideal customer experience, generation, concept of generation X, Y, and Z, customer experience, in-depth interviews, mystery shopping
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