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Correlation between the popularity of the ANO brand in the Moravian-Silesian Region and the success of the elected mayor Tomáš Macura in the 2022 municipal elections
Vítek, Tomáš ; Shavit, Anna (advisor) ; Konrádová, Marcela (referee)
The bachelor's thesis titled Correlation between the Popularity of the ANO Brand in the Moravian-Silesian Region and the Success of Elected Mayor Tomáš Macura in the 2022 Municipal Elections is dedicated to a case study of Tomáš Macura within the framework of municipal politics in Ostrava. The theoretical part of the thesis defines the terms associated with brand, branding, political brand, and personal political brand. It is followed by a chapter on the socio-political context, where the work summarizes the ANO 2011 party's results at different political levels, with a specific focus on the Ostrava region. This chapter also addresses the rise of the ANO 2011 party, along with its history. A subsequent subsection is dedicated directly to Tomáš Macura and his political career. In the analytical part, the thesis delves into the analysis of internal party research and the media visibility of Tomáš Macura prior to the 2022 municipal elections. The result of the study reveals that both parties - Tomáš Macura and the political party ANO 2011 - benefited from their coexistence, thus creating a symbiotic relationship between them.
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Political institutes in the Czech Republic - political communication and managerial relationship with parent subjects
Dolejš, Jakub ; Konrádová, Marcela (advisor) ; Shavit, Anna (referee)
This thesis examines the managerial relationship of selected political institutes in the Czech Republic with their parent entities from the perspective of political management theory, specifically through the function of political planning. Furthermore, the author applies theoretical concepts related to political institutes to this relationship. The second area of research is the political institutes' communication within their activities and the targeted audiences of their communication. Thus, the thesis investigates whether institutes in the Czech Republic are autonomous in setting their agenda based on data obtained from semi-structured interviews with representatives of policy institutes in the Czech Republic. The interviews and analysis were supplemented with data from content analysis of key documents of political institutes, such as founding documents, statutes or websites. The thesis thus contributes to an area that has not yet been academically explored.
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Communication of the European Parliament and its influence on the democracy in the Czech Republic
Hrabětová, Magdaléna ; Hejlová, Denisa (advisor) ; Shavit, Anna (referee)
The aim of the thesis is to coherently unify the functioning communication strategies and tools of the European Parliament into one academic work. Furthermore, to provide an insight into the functioning of individual institutions of the European Union and introduce important concepts that connect communication with democracy. In the practical part, with the help of theoretical knowledge and qualitative research, we will gain a comprehensive understanding of the communication of individual Czech Members of the European Parliament with citizens, evaluate the effectiveness of EP communication, and assess its impacts on democracy in the Czech Republic.
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Political billboards and posters in urban space: Case study of Prague
Weyrová, Dominika ; Hána, David (advisor) ; Shavit, Anna (referee)
This thesis deals with political billboards and posters in the city space before the elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2021. For the research purposes of this thesis, three cadastres with different compositions of usually living inhabitants (Stodůlky, Černý Most, and Dejvice) were selected and then compared with each other. The aim was first to examine the spatial distribution of the campaigns in these Prague cadastres, whether they differed in their frequency or even in the content of their messages. Next, the perception of billboards and posters in election campaigns by potential voters was investigated through a questionnaire survey, and in the last part, the strategies used by individual political groups when working with billboards and posters were examined. The first output was map displays, which showed differences in frequency in the selected cadastres, but content differences within cadastres were not noted in the research. Another output was the fact that people generally notice billboards or posters in the city space, some of them perceived rather positively, others rather negatively, but the vast majority of them rejected being influenced by them during the elections. The interviews with party representatives about deployment strategies...
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Mediated representation of domestic violence beyond Western lens: In the socio-political context of Mainland China
Yang, Jing ; Shavit, Anna (advisor) ; Turková, Kateřina (referee)
The study investigates challenges Chinese journalists face when covering domestic violence in Mainland China (excluding Hongkong and Macau), home to one of the world's most restrictive media environments and its sophisticated censorship system. Guided by the hierarchy of influence model, the researcher conducted semi-structured interviews with 10 Chinese journalists remotely from March to April 2023; even domestic violence reporting does not typically fall into the category of politically sensitive news, the study revealed that the mechanism of how mediated representation of domestic violence came into being is affected by the individual level, routine level, organization level, social institution level and social system level. It is highlighted that journalism autonomy has been further eroded, and there has been increasing practice of self-censorship ( individual level), editors being more cautious for wording (organizational level), expanding government media control (social system level), such levels of influence restrained more progressive voice form media when covering domestic violence, on the positive side, improved gender awareness among Chinese reporters (also individual level), social movement especially the widespread MeToo campaign in China ( social, institutional level) have pushed for...
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Populist Trends in Republican Presidential Nomination Acceptance Speeches
Benson, Sophie ; Shavit, Anna (advisor) ; Dvořák, Tomáš (referee)
Bibliographic note BENSON, Sophie Elisabeth. Populist Trends in Republican Presidential Nomination Acceptance Speeches. Mater thesis. Charles University, Faculty of Social Sciences, Institute of Sociological Studies and Institute of Communication Studies and Journalism. Supervisor prof. Mgr. Anna Shavit, Ph.D. Abstract Populist rhetoric was quantified in all US Republican presidential nomination speeches between 1968 and 2020 utilizing Paul Taggat's model of Populism as an index to discern the viability of populist rhetoric as an effective campaign strategy in light of the shrinking core demographics of the Republican Party. The data found underscored the 2013 Growth and Opportunity Project conducted by the Republican National Convention (RNC) that the core demographics of the RNC were shrinking in electoral relevance and that the RNC was not persuasive with demographics that existed outside of their core constituency. This research showed that while populism is an everpresent phenomenon in RNC campaign rhetoric it is not sufficient in compensating for the depleting electoral strength that once guaranteed definitive electoral victories. Additionally, neither the degree of populism recorded in the speech nor in the audience response thereto correlates to the electoral outcomes. While populism is a powerful...
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Journalistic Perspectives on Nordic Identity in Estonia
Niiler, James Viking ; Shavit, Anna (advisor) ; Turková, Kateřina (referee)
Since its restoration of independence in 1991, Estonia has sought to include itself in the Nordic region (Norden) to boost its international reputation and promote its geopolitical interests. However, Estonia's inclusion within Norden is questionable and controversial despite its historical and cultural links to the region. For this Thesis, I conduct a qualitative case study, performing semi-structured interviews with six leading Estonian journalists to ascertain the state of Estonia's national identity vis-à-vis the Nordic region. Contextualizing these interviews by drawing on contemporary history and theories of nation branding, agenda-setting, and constructionism, I conclude that, due to current social and economic factors, Estonia cannot be considered a "Nordic country" at this time. However, Estonia undoubtedly lies within the Nordic region's sphere of influence and is on track for further integration with Norden, due to both internally generated reforms and external geopolitical pressures. Keywords Estonia, national identity, Nordic, journalism, agenda-setting, constructionism, nation branding
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Czech Republic PR Professionals Profile
Kaclová, Markéta ; Hejlová, Denisa (advisor) ; Shavit, Anna (referee)
The aim of the thesis is to describe the demographics of Czech PR professionals, the educational background of these workers, the original profession from which they came to public relations, and their job description. The last research question is satisfaction with their career choice and opinions on the conditions for success in this profession. The paper is based on an anonymous online questionnaire survey of 463 PR professionals from the Czech Republic in autumn 2022. The questionnaire was based on the regular UK CIPR State of the Profession survey and the European Communication Monitor questionnaire. Based on the data, it was found that the average age of Czech communication professionals is 40 years, 87% of them have a university degree, more than half of them in social sciences. Most of the respondents came to PR from another field, most often from the media, and for a quarter of the workers, working in PR is their first profession. Regardless of position or years of experience, the most common activity of all PR professionals is media relations, followed by communication strategies building, and the third most common is copywriting. Most respondents devote more than 60% of their time to PR. If their position is complemented by another role, it is marketing. Among the respondents, 60% were women,...
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Presentation of female politicians from a gender perspective on Facebook
Šindelářová, Kateřina ; Rosenfeldová, Jana (advisor) ; Shavit, Anna (referee)
The thesis focuses on the self-presentation of Czech female politicians through the lens of gender perspective on Facebook. It focuses on the issue of gender roles and stereotypes, which are put in the context of the political environment. It defines political communication and introduces the phenomena that appear in the field of political communication with the development of new and social media. It also presents the current situation regarding the representation of women in both chambers of the Parliament of the Czech Republic. Based on the identified gender aspects, it then examines the online communication of seven selected female MPs through quantitative content analysis and confronts the results with the existing knowledge in the field of gendered political communication. The findings of the analysis suggest that the selected women politicians tend to focus on more typically masculine issues, such as topics related to the foreign relations or economic and tax issues. In addition, the analysis focused on the presence of defined dimensions of personalisation and the selfie format as a tool of celebritisation of political communication. Both of these phenomena were minimally present in the analysis.
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Communication of the Youth Organizations of the Populist Parties in the Czech Republic
Štěrbová, Adéla ; Konrádová, Marcela (advisor) ; Shavit, Anna (referee)
This diploma thesis deals with the issue of communication of youth organizations of the populist movements ANO 2011 and the Freedom and Direct Democracy (Svoboda a přímá demokracie). The concept of populism is considered ambiguous in academic debate and lacks a universally accepted definition covering all of its aspects. The thesis presents different approaches to the study of populism. Due to the topic of the diploma thesis, the work is inclined to understand populism as a communication style, which appears to be the most relevant in the context of the goals of the thesis, and defines its core elements that are then reflected in the operationalization of the research questions. In addition to the presentation of different approaches to the study of populism and the identification of its key elements, the theory and functions of youth organizations are also presented, as well as the theory, development and typology of political parties, including the connection of each of them to the concept of populism and the placement of the ANO and SPD movements in the context of this typology. The aim of the thesis is to identify the relationship in terms of communication between the selected youth organizations and their "parent" political parties, as well as to identify what characterizes the external...
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