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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Marketing strategy of Lidl in the Czech republic
 Seidlová, Barbara ; Průša, Přemysl (advisor)
The objective of the thesis is evalution marketing and communication strategy of Lidl in the Czech republic, identify key factors of success of this company and propose improvement of marketing strategy. In the first part, I explain the theory of marketing, marketing strategy and communication strategy. In the second part, I focused on current situation in the retail market and especifically on the marketing strategy of Lidl company. Based on facts, I propose the possibilities of improving the marketing strategy.
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2 Seidlová, Barbora
2 Seidlová, Bára
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