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Marketing Communication
Sedlák, Radoslav ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
The diploma thesis deals with the marketing communication of the e-commerce selling food and needs for dogs. The thesis is based on the theoretical knowledge on which the analysis is based. Data from the analysis is then processed and interpreted in order to make communication with the target group more efficient and increase the return on investments inserted into individual communication channels.
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Online Store Business Plan
Sedlák, Radoslav ; Kita, Peter (referee) ; Fojtů, Kateřina (advisor)
The bachelor's thesis deals with a creating of a business plan for an e-shop with cloths. The thesis comes out from theoretical knowledge, which support analysis of the market and competition enviroment. At the end, there is a detail method processed for introduction the brand on the market with economical background.
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Marketing Communication
Sedlák, Radoslav ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
The diploma thesis deals with the marketing communication of the e-commerce selling food and needs for dogs. The thesis is based on the theoretical knowledge on which the analysis is based. Data from the analysis is then processed and interpreted in order to make communication with the target group more efficient and increase the return on investments inserted into individual communication channels.
|
|
|
Online Store Business Plan
Sedlák, Radoslav ; Kita, Peter (referee) ; Fojtů, Kateřina (advisor)
The bachelor's thesis deals with a creating of a business plan for an e-shop with cloths. The thesis comes out from theoretical knowledge, which support analysis of the market and competition enviroment. At the end, there is a detail method processed for introduction the brand on the market with economical background.
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