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New trends in marketing communication
 Sedlák, Radko ; Říha, David (advisor) ; Křivonožka, Petr (referee)
The aim of this bachelor's thesis is to analyse and consequently evaluate new trends in marketing communication that help us target at the customer more precisely and find out how they are perceived by the group of young people with different interests and hobbies. The work focuses particularly on digital marketing, buzz marketing and guerrilla marketing and they are compared with the traditional methods of marketing communication. The term "traditional" represents media such as print, advertising on television and radio which are not very beneficial these days and they are slowly losing their power. The empirical part includes a quantitative research in the form of a questionnaire. The research group consists mainly of the students of the first and second grade of bachelor's degree programme also known as Millennials generation. In the summary of the thesis the results of the survey are presented.
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See also: similar author names
4 Sedlák, Radek
4 Sedlák, Radoslav
11 Sedlák, Robert
3 Sedlák, Roman
11 Sedlák, Róbert
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