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Franchising as the method of market entering
 Sedláčková, Nina ; Turnerová, Lenka (advisor) ; Drozen, František (referee)
The topic of this thesis is franchising issue. The aim was to define theoretically this form of market entry, to analyze the relationship between master-franchisee and franchisees in Europe within the The Little Gym company and consider suitability of franchising for this concept. The work is divided into 3 parts. The first one is devoted to characteristics of franchising, its advantages and disadvantages. Next part is focused on setting up a franchising business, franchise contract and manuals. The last part deals with the use of franchising in practice. The thesis also includes recommendations for better development of this franchise company.
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See also: similar author names
1 SEDLÁČKOVÁ, Natálie
2 Sedláčková, Nicola
1 Sedláčková, Nikola
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