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Use of internet in personal agency
Zatloukal, Petr ; Sedláček, Jiří (advisor) ; Prajzler, Tomáš (referee)
Thesis describes level of current use of internet within Advanced Search Technology and suggests further possibilities of internet tools involvement into the company business processes. Main target of the thesis is to monitor processes of current business model, to identify the tools used in them and define role of the tools for particular process. Thesis further analyses the use of these tools regarding current trends, company competitors and the data observed by questionaire sent to employees, candidates and competitors of Advanced Search Technology. Minor target is to find an innovative use of new tools or identify potential of use of the currently used tools. The thesis contains a proposal for networking platform within online communities Facebook and LinkedIn.
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Analysis of music sales over the Internet
Štencel, David ; Sedláček, Jiří (advisor) ; Struska, Zdeněk (referee)
The aim of this thesis is to create a comprehensive view of current developments in the music market, to explore the position of digital distribution in comparison to the distribution in the high street shops and to analyze current trends in the distribution of digital music. At the same time, this thesis could be interesting for readers because, today there is no current publication in Czech, in which the subject would be so comprehensively addressed. The goal of the first chapter is to briefly map the distribution of intangible goods and services over the Internet. The second chapter aims to analyze the distribution of digital music, to compare its success with distribution in the high street shops and examine current trends and possible future developments. The aim of the final chapter is to examine the services of the most important digital music distributors in the world as well the Czech market and also point out weaknesses and opportunities for improving customer service.
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Marketing-trade analysis of web sites in retail business
Zapletal, Ondřej ; Sedláček, Jiří (advisor) ; Sajal, Martin (referee)
The thesis generally analyzes functions and content of retail web sites. Author uses his experience from his current employment, where he administers web site of one of the main retail chains in the Czech Republic. Importance of this subject is seen in its recency, when the usage of internet rises in many human activities and shopping is one of them. The aim of this document is to find characteristics of today's market and based on these it tries to predict trends that will influence the shape of commerce on internet in near future.
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Analysis of selling photography via Internet
Gemzová, Soňa ; Sedláček, Jiří (advisor) ; Navrátil, Milan (referee)
The thesis deals with selling stock photography via Internet. It is concerned with the specifics of the Internet environment and its implications for selling intangible assets. Further, the thesis follows the process of selling photography. It shortly discusses protection of copyright connected with photography. The last part analyses selected Czech and foreign providers of photography.
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Trading on Internet Auctions
Obůrková, Markéta ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
Diploma thesis entitled Trading on Internet Auctions deals with the analysis and comparison of important international and Czech internet auctions. Under examination are not only important auctions in terms of number of users, but also those that surpass other interesting business solutions and innovative thinking. The diploma thesis is divided into three chapters. The first chapter, entitled Establishment and Development of e-commerce describes the most important events and milestones for the development of e-commerce and the subsequent emergence of online auctions. The second chapter is specifically devoted to the analysis and comparison of foreign auction sites. The third chapter focused attention on the Czech auction sites, including the legal aspects that are related to trading on internet auctions. The whole thesis ends by conclusion and evaluation of reaching the given object.
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Commercial and economic comparison of traditional and online gambling
Rafajlovič, Konštantín ; Sedláček, Jiří (advisor) ; Orlovská, Agáta (referee)
The aim of this paper is to compare two forms of gambling: traditional and online. Gambling is characterized by the involvement of the government because of specific aspects of gambling. These include economic gain for the state's treasury, possible negative social impacts or money laundering. According to these aspects, the paper compares the legislation and economic specifics of both forms of gambling, but also focuses on e-commerce and how gambling went online.
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Analysis of flight ticket distribution and related services
Veselý, Martin ; Sedláček, Jiří (advisor) ; Douda, Jan (referee)
This diploma thesis analyzes distribution channels of flight tickets on the Internet and aspects related to this type of sale. Individual chapters deal with the historical background, role of e-commerce in the civil aviation industry, individual players engaged in the distribution of flight tickets on the Internet and the position of the online distribution. This thesis also analyzes modern services that are connected to the distribution of flight tickets, e.g. e-ticketing and new forms of check-in.
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Application of Marketing on Social Networking Websites
Voves, Jiří ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
Social networking websites experience a noticeable expansion in the recent years. They became a daily routine for young people around the world. Nowadays, the most popular social networking site is Facebook attaining currently over 300 million users. Networking sites also offer valuable marketing possibilities for companies and for presentation of their services. Online marketing is facing a new development on these websites. It enables the company to communicate with its customers on a more personal level and at the same time supports a viral spreading of a commercial message. Even in the Czech Republic the Facebook is the most visited social networking site -- the number of its Czech users has already reached 1.7 million users. The correct social network marketing in the Czech Republic is in its early beginnings and companies are thus mostly merely getting familiar with it and learn how to use it effectively.
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Analysis of selected issues of so-called "illegal" import of plants into the Czech Republic
Zvárová, Petra ; Kalínská, Emílie (advisor) ; Sedláček, Jiří (referee)
The bachelor thesis deals with selected issues of illegal import of protected plants. There is outlined the history of environment protection with the focus on Convention on International Trade in Endangered Species of Wild Fauna and Flora and its implementation into the European legal regulation. Then the thesis is concerned with Czech legal regulation, authorities dealing with illegal import, definition of illegal import and gives examples of previously solved cases. In the last chapter the author analyses the situation of illegal import of protected plants into the Czech Republic and deduces conclusions based on the statistical data.
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The Bank Instruments for the limitation of credit risks
Spěváčková, Jana ; Černohlávková, Eva (advisor) ; Sedláček, Jiří (referee)
The thesis deals with the bank instruments for the limitation of credit risks. Namely, it concentrates on the documentary credit and the bank guarantee. The thesis includes the definition of credit risks and the general characterization of the mentioned instruments. It describes in detail, how these instruments work and according to which rules, it explains the important concepts connected with this problems, it offers the overview of particular types of these instruments and it discusses the advantages and disadvantages connected with their use.
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