National Repository of Grey Literature 86 records found  beginprevious77 - 86  jump to record: Search took 0.01 seconds. 
Evident and Hidden Manipulation in Political Speeches of Socialistic Era
Švejda, Zdeněk ; Janovec, Ladislav (advisor) ; Schneiderová, Soňa (referee)
This thesis is concerned with identifying and describing the linguistic elements of manipulative strategies of selected political speeches from 1948 till 1957. In the first part the work is focused on the principles of political communication, further persuasion and manipulation with respect to the relationship of these terms. In the next sections we find formal and functional description language means with regard to their pragmatic semantic components, mechanisms of propaganda and political line of reasoning. Knowledge of various aspects of language allows description of specific manipulative tendencies in political speeches and their burden in terms of evident and hidden action to the addressee.
Intertextuality in the Genre of Newspaper Commentary
Matějková, Michaela ; Schneiderová, Soňa (advisor) ; Chejnová, Pavla (referee)
My bachelor thesis deals with Intertextuality in the genre of newspaper commentary. The theoretical part describes the concept of Intertextuality in various Czech language guides and its interpretation. Further I clarify the genre of analytical style of journalism - the commentary - its basic features and distinctive position in journalistic style. Material for the practical part I excerpted from the daily press in its electronic form, in the period from August 2012 to March 2014. Specifically, I focused on the daily Mladá fronta Dnes and Lidové noviny. An analysis of the material revealed that the authors of very frequent use of intertextuality apply their general knowledge, give this genre a strong distinctive character, expressing a subjective evaluation and gaining the attention of the recipient. Intertextual links in comments across all topics usually appear already in the headline of comments. The most common forms are allusions, quotations or paraphrases. Serves as a source pretext original literary, film, music, as well as sayings and proverbs or biblical references.
Forms of Addressing in Czech TV shows
Škodová, Kateřina ; Hirschová, Milada (advisor) ; Schneiderová, Soňa (referee)
Résumé The thesis deals with addressing in Czech TV programmes such as talk-shows. There are 54 programmes broadcasted in 2012 and 2013 that were analysed. Firstly, the term "addressing" is defined as well as its functions. Secondly, the thesis is focused on various kinds of addressing (direct and indirect addressing in particular), the relationship to vertical social distance and the frequency of honorifics. According to the analysis of selected TV programmes (the programmes are characterized, the results of the analyses are summarized in tables in the Summarizing protocols), it is described how the incidence of individual types of addressing is related to the type of the programme (talk-shows compared to political debates or conventional interviews etc.). The selected way of addressing largely defines the nature of communication used in the programme. In certain programmes the way of addressing is strictly formal (OVM), in other programmes the way of addressing is being "negotiated". The television is an influential media and its communication conventions are transferred to interpersonal communication - especially the growth of informal addressing can be observed regardless of the fact if it is a genuinely informal situation or a communication strategy that is aimed at having a pleasant conversation. Key...

National Repository of Grey Literature : 86 records found   beginprevious77 - 86  jump to record:
See also: similar author names
4 Schneiderová, Šárka
Interested in being notified about new results for this query?
Subscribe to the RSS feed.