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Customer Satisfaction Analysis and Proposals for Its Improvement
Žambochová, Alice ; Zámečník, Jan (referee) ; Schüller, David (advisor)
This diploma thesis focuses on the analysis and evaluation of proposals to increase customer satisfaction. The first part is devoted to the theoretical background of the topic. The next part is an analysis of the current situation of the internal and external environment of the company, as well as an analysis of customer satisfaction following an evaluation of questionnaire-based research. The last part contains proposals to increase customer satisfaction.
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Customer Satisfaction
Vlach, Daniel ; Sedláček, David (referee) ; Schüller, David (advisor)
The diploma thesis focuses on analysing customer satisfaction in chosen company. Theoretical part clarifies important terms, which are important for understanding the analytical part of this diploma thesis. After the theoretical basis follows the analytical part of the current situation through a description of internal and external company’s environment, which is followed by a questionnaire and its results. Finally, some suggestions for improvement of the customer satisfaction will be presented.
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Development of Business Activities by Introducing an e-shop
Berková, Lenka ; Schüller, David (referee) ; Šimberová, Iveta (advisor)
Bachelor thesis deals with the development of business activities with the help of an e-shop in the company Truhlářství Berka. Thesis is developed on the basis of theoretical background, which serves as a basis of the analysis for the external and internal environment, which we then sumarize in the SWOT analysis. Based on the results of this analysis, we will propose a solution that will lead to the development fo business activities.
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Customer Satisfaction Analysis and Proposals for its Improvement
Honsová, Radka ; Technik, Jiří (referee) ; Schüller, David (advisor)
This work is focused on research of customer's satisfaction of company Gebr. Ostendorf - OSMA plastic processing s.r.o.. This company deals with manufacturing and sale of plastic sewer pipeline and operates in many countries. The aim is to analyze the level of customer's satisfaction and to suggest measures to enhance it. Work is composed of several parts. The first part contains theoretical sollutions to work. The following is an analysis of current satisfaction by questioning and evaluating questionnaires. In the last part we suggest own solution and evaluate its benefits.
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Marketing Communication
Filipová, Nikola ; Vašková, Anna (referee) ; Schüller, David (advisor)
This bachelor's thesis is focused on the marketing communication of the company Holding Brno-export s.r.o ..The main purpose of this bachelor‘s thesis is to evaluating the current situation of the marketing communication of the company whitch is focused mainly on purchase and sale of raw food materials. Acording to the outcome of the questionnaire survey there are suggestions for improvement of marketing communication with an aim of increasing new customers, retaining current customers, improving the communication with them and also increasing the company awareness is created
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Customer Satisfaction
Fiedler, Pavel ; Čačková, Veronika (referee) ; Schüller, David (advisor)
The bachelor thesis is concentrated on analysing the customer satisfaction with Globus ČR k.s. Several analyses, which are part of this thesis, have been performed. The company itself was analysed based on information from the external and internal environment and the level of customer satisfaction was verified by a questionnaire survey. Based on this information, several suggestions have been made that could lead to an increase in customer satisfaction with this company.
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Customer Satisfaction
Plešingerová, Simona ; Křivová, Jana (referee) ; Schüller, David (advisor)
Diploma thesis with satisfied customers of fitness center Lipovka Relax club. Based on results of sectorial analyses there were made up proposals there in order to increase satisfaction of customers. The theoretical part is characterized in the first part of the thesis. The next part analyzes the current situation using the internal and external environment of the selected company. The search questionnaire is investigated by the current state of customer satisfaction. In the last parts of future data, concrete proposals to increase customer satisfaction are evaluated and published.
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Development of Business Activities of a Travel Agency
Pitlová, Veronika ; Schüller, David (referee) ; Šimberová, Iveta (advisor)
The bachelor thesis deals with the development of business activities of a franchise of travel agency Invia located in Kuřim close to Brno. In the theoretical part are explained the significant concepts and are defined the analysis, which are going to be subsequently apply. The output of the bachelor thesis is a proposal of a foundation of its own travel agency which will help to extend an offer, to increase competitiveness and also overall profits of the company.
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