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Guarding and Securing of Objects and Areas Based on Arduino/Sigfox
Sadílek, Tomáš ; Strnadel, Josef (referee) ; Šimek, Václav (advisor)
The aim of this bachelor thesis is to design and build a~guarding system using Internet of Things communication protocol. The system is based on the Arduino Nano developement board, the Sigfox communication module, and security sensors. The measured data are sent to the server, processed, evaluated and stored in MySQL database. When the alarm is triggered, the user is notified. The information is accessible to users on the web server.
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Brand piracy (and its impact on intellectual property)
Suková, Adéla ; Sadílek, Tomáš (advisor) ; Asmalovskij, Alexandr (referee)
This bachelor thesis deals with brand piracy which is very extended term these days. The main purpose of this thesis is to refer to this issue, and to evaluate impacts on intellectual property of cheated original companies, and how much are also other market participants influenced. The other intention is a presentation of five concrete cases that are written by instrumental study case form, where it is important to understand the theoretical questions, that are described in the theoretical part of this thesis. This bachelor thesis is divided into a theoretical and a practical part. In the first chapter of the theoretical part, there will be described general information about brand policy. Brand is very important and valuable criteria, which significantly influences purchase and consumer behaviour and the product pirates are truly aware of that. The theoretical part of this thesis also focuses on the global piracy typical attributes, which are characteristic and common for most of real cases. The second part of this thesis is basically oriented on terms that are connected to the topic of the intellectual property and the patent law. In the third part, especially in the practical one, there are mentioned five different practical (real) cases of brand piracy that happened in the past. These cases will be described in detail and briefly analysed afterwards. Conclusion then includes general summarization, realized findings and some own suggestions that could be helpful by solving this brand piracy issue.
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Labeling of food products with quality labels
Černá, Pavlína ; Zadražilová, Dana (advisor) ; Sadílek, Tomáš (referee)
A diploma thesis deals with food quality labels in the Czech Republic. Quality labels are granted by the Department of Agriculture, private companies or by retail chains. The thesis describes various food quality labels granted by various organizations. A research question is: "Prefer costumers buying food with a quality label?" An author conducted a questionnaire research focused on the quality label Klasa, which is granted by the Department of Agriculture of the Czech Republic. Results of the research were compared with a research focused on the other quality label - Regionální potravina. In the following part of the thesis are compared systems of food quality labels in the Czech Republic and in foreign countries. The problem of costs connected with working of private labels is also mentioned in the thesis. Special attention is paid to private labels of food retail chains, because they are very important and economically strong players on the food market in the Czech Republic.
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Efficiency of state aid in the agriculture focusing on food quality marks
Svobodová, Eva ; Zadražilová, Dana (advisor) ; Sadílek, Tomáš (referee)
The goal of master thesis is evaluation of efficiency of state aid in the agriculture focusing on food quality marks. At the beginning of the work are described state institutions supporting Czech producers and their products. Evaluation of efficiency is made based on telephone interview with producers and quantitative research among consumers. Telephone interview is conducted with producers who can use a logo Regionalni potravina on their foodstuff. The aim of this research is to find out, if the producers achieved positive results in their sales after obtaining food quality mark. Quantitative research is made among consumers, where the key question is what awareness consumers have about food quality marks, what is the key factor in buying decision and if consumers noticed promotional campaigns of the Ministry of Agriculture focusing on aid of Czech producers with food quality marks. After making research it will be easier to say if state aid is effective or if there are spotted flaws or what.
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The Use of Project Management Tools in Event Management
Sadílek, Tomáš ; Novák, Michal (advisor) ; Přibil, Jiří (referee)
The aim of this thesis is to determine possibilities and real use of project management tools in event management, in sphere built on project bases, but that is also very dynamic and changing even in realisation. The thesis focuses on software support for managing projects and project teams, that are applicable in event management. The research was made for the selection of optimal tool for realization of leasure time, public event Ladronkafest. Selection is based on multi-criteria decision evaluation process, that is implemented after consultation with professionals in event management. The chosen software was tested on some smaller event. During the test users realized some negatives about this program and decided not use it.
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Company on the Internet: Current Options
Sadílek, Tomáš ; Přibil, Jiří (advisor) ; Kincl, Tomáš (referee)
The bachlor thesis Presentation on the Internet of the company: Current options analyzes ways how to promote the restaurant Svatý Prokop. Methods used by restaurants are very dependent on the financial and time availability. Often these are family businesses, where most of the promotional activities are carried out by managers, who can not perform these activities to the extent needed. Conclusion of the thesis is a proposal how to improve promotion due to accessibility for the examined restaurant.
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Macroeconomic fundamental analysis of Europe, Asia and America with accent on banking sector
Petr, Pavel ; Veselá, Jitka (advisor) ; Sadílek, Tomáš (referee)
The aim of the thesis is analysing and evaluating the situation in each region through macroeconomical factors. First chapter is focused on Europe. The most interesting part of this chapter is the fiscal policy. Second chapter provides insight to fascinating Asia and its huge rise in recent past. Third chapter provides analysis of development of interesting economical values in America. Last fourth chapter includes econometrical analysis of relationships between time series of macroeconomical values and stock prices of representative bank shares from all regions enriched by equations for forecasting of future stock prices.
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