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The implemetation strategies of South Tyrol on tourism market
 Sabolová, Kristýna ; Jarolímková, Liběna (advisor) ; Kvítková, Zuzana (referee)
The aim of this thesis is to complete an analysis of the tourism of South Tyrol and compare the tourism of South Tyrol with the tourism of the destination Czech Republic. As a result of the previous comparison there will be suggestions which could lead to an increase of the whole system of tourism in the Czech Republic, which has a lot of problems with making use of the whole potential that possesses. The thesis has been divided into five chapters. In the first one is defined the strategic management along with the destination management and marketing. Second chapter focuses on Italy and third chapter briefly presents South Tyrol. The fourth chapter is dedicated to tourism of South Tyrol. In the end of this chapter there is detailed analysis of the tourist infrastructure in South Tyrol, which is based mainly on my experience and observations. The object of final fifth chapter is to compare the Czech Republic and South Tyrol from the point of view of the tourist infrastructure and marketing and then create the suggestions for improvements of tourism in the Czech Republic.
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See also: similar author names
3 Sabolová, Katarína
1 Sabolová, Klaudia
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