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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Possibilities to increase competitiveness of consumer co-operatives
 STRAKOVÁ, Martina
This thesis deals with the increasing competitiveness of consumer cooperative stores with growing Vietnamese convenience stores. The theoretical part focuses on cooperatives, competitiveness, shopping atmosphere and consumer behavior. The practical part is based on my own observation and a questionnaire survey. For this part of the thesis, I chose four specific business units, of which two are consumer cooperative stores and two are convenience stores. One of the consumer cooperative stores and one of the convenience stores are located close to each other in České Budějovice. The second consumer cooperative store and the nearby standing second convenience store are located in Chvalšiny. In the first part I compared prices, assortment, shopping atmosphere and additional services of all four selected stores. The second part is based on a questionnaire survey. I distributed the questionnaire to 200 respondents in České Budějovice and Chvalšiny. The questionnaire concerns shopping and satisfaction with selected factors in the relevant consumer cooperative store and the competing convenience store. It also concerns the ranking of these stores based on their importance to the consumers. The aim of the thesis is to assess the potential of the increasing competitiveness of consumer cooperatives in the context of the growing number of so called "Vietnamese conveniences".
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Internet Radio Project at the Music and Dance Faculty of the Academy of Performing Arts in Prague - Realization and Financing Options
 Straková, Martina ; RADOK ŽÁDNÁ, Ingeborg (advisor) ; ŠTILEC, Jiří (referee)
The purpose of the selected topic of the bachelor?s thesis is the processing of information relating to the preparation and realization of the Internet school radio project. The thesis deals with the selected topic on both general and specific levels, summarizes gained data and represents overall information to the given issue. It aims at creating a quality material usable for a successful participation in a grant procedure, which is the primary prerequisite for the planned realization of the project.
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The Internet as the marketing and Public Relations tools in classical music
 Straková, Martina ; RADOK ŽÁDNÁ, Ingeborg (advisor) ; ŠTILEC, Jiří (referee)
I have chosen the above mentioned theme of my Master's Thesis not only with respect to my professional management activities but also due to my personal interest in issues of modern technologies affecting all of the areas of personal and work life. The purpose of diploma thesis is not only to elaborate the summary of tools already applied in the Internet environment for use of marketing and Public Relations classical music but also the summary of new and emerging tools that could be applied for such use but have not yet been applied in classical music. Generally, this thesis deals with the chosen theme at user level and describes current applicable means available at the Internet with regard to possible use for institutions functioning in clasical music. It summarizes obtained data on current and emerging technologies and provides a comprehensive and user-friendly survey of given issues.
Detailed record

See also: similar author names
1 STRAKOVÁ, Miroslava
3 Straková, Magdalena
3 Straková, Marie
3 Straková, Markéta
2 Straková, Marta
3 Straková, Martina
9 Straková, Michaela
4 Straková, Monika
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