Home > Search Results: SMRTKOVÁ, Luisa
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Comprehensive overview of the problems of overdue receivables, utilisation of the results in the management of a company
 SMRTKOVÁ, Luisa
This thesis is devoted to the issues of receivables from business relations. The work assesses the way of management, the role of the management and the subject of receivables in the financial management of a selected company. Furthermore, the thesis aims to evaluate the interconnection of receivables within the entire enterprise. Data collection and analysis of the interconnection of the system of receivables management were carried out in close collaboration with the company's employees. The objective of the work is to provide a comprehensive view of receivables and to evaluate their management. On the basis of the acquired information and executed analyses, recommendations and proposals are suggested. The offered recommendations should enable the enterprise to improve and streamline the management of receivables and will be presented to the company's management. The work is based on the findings of expert literature listed in the bibliography.
Detailed record
Personal selling and its role in Marketing communication
 SMRTKOVÁ, Luisa
This paper focuses on personal sales and its role in marketing communication. Based on an analysis of the current state it aims to propose changes to the usage and perception of personal sales. The theoretical part of this work contains opinions of renowned authors about the given issue. The practical part of the work focuses on OVB Allfinanz, a. s. company. It summarizes marketing communication tools used by this company. IT also contains the results of questionnaires that aim to research the opinions of a target group on the persona sales practiced in the company. It also includes the results of one to one interviews with the OVB's salesmen. There is a financial analysis of the usage of personal sales contained in this part as well. The hypothesis is evaluated in the conclusion of the paper. Based on the findings, marketing campaigns are proposed. These campaigns are aimed to improve the overall state of the company.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English