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National Repository of Grey Literature

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Evaluation of marketing mix in cosmetics direct sales Rybářová, Alice ; Mottlová, Libuše (advisor) ; Vránková, Gabriela (referee) Práce popisuje přímý prodej jako jednu z možných alternativ distribuce kosmetických produktů. Specifika této distribuční cesty se odrážejí i v tvorbě marketingového mixu společností. Práce se věnuje všem jeho složkám ? výrobku, ceně, distribuci i komunikaci. Důraz je kladen hlavně na spotřebitelský úhel pohledu. Praktická část je věnována situaci na českém trhu v přímém prodeji kosmetiky, zejména pak společnosti Oriflame, jejíž marketingový mix je detailně popsán, zhodnocen a jsou uvedena doporučení ke zlepšení. Detailed record

See also: similar author names
1	RYBÁŘOVÁ, Adriana
2	Rybárová, Andrea
4	Rybářová, Adéla

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