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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Suggestion of Changes in the Marketing Mix of specific Bakery and Confectionery
 Ryšavá, Klára ; Faltus, Robert (referee) ; Mráček, Pavel (advisor)
The Bachelor thesis is focused on the analysis of the marketing mix in company Pekařštví a cukrářství Sázava s.r.o. The theoretical part contains definitions of basic marketing concepts related to this topic. In the analytical part the analysis of external and internal environment is given along with the analysis of the current state of the company. The last part is dedicated to my own suggestions for improvement of some marketing mix elements.
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Suggestion of Changes in the Marketing Mix of specific Bakery and Confectionery
 Ryšavá, Klára ; Faltus, Robert (referee) ; Mráček, Pavel (advisor)
The Bachelor thesis is focused on the analysis of the marketing mix in company Pekařštví a cukrářství Sázava s.r.o. The theoretical part contains definitions of basic marketing concepts related to this topic. In the analytical part the analysis of external and internal environment is given along with the analysis of the current state of the company. The last part is dedicated to my own suggestions for improvement of some marketing mix elements.
Detailed record

See also: similar author names
3 Ryšavá, Kateřina
1 Ryšavá, Kateřina Bc.
2 Ryšavá, Kristína
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