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National Repository of Grey Literature

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Quantification of Customers' Satisfaction in a chosen Firm Ryšavá, Kateřina Bc. ; Lukšů, Vladimír (advisor) ; Pražáková, Eva (referee) Práce popisuje možné metody monitorování spokojenosti zákazníků a vhodnost jejich použití. Zabývá se způsoby zjišťování spokojenosti a loajality zákazníků ve vybraném podniku a navrhuje nový systém měření. Ve zvolené společnosti je realizován dotazníkový průzkum, který směřuje k navržení vhodných doporučení ke zlepšení činnosti podniku a jeho vztahu se zákazníky. Detailed record

See also: similar author names
3	Ryšavá, Kateřina
2	Ryšavá, Klára
2	Ryšavá, Kristína

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