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National Repository of Grey Literature

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Muži a ženy v reklame Rusnáková, Miroslava ; Vávra, Oldřich (advisor) ; Boček, Martin (referee) Diplomovová práca sa zaoberá zobrazovaním mužov a žien v reklame, tým ako sú vykresľovaní, aké sú ich typické úlohy, role v reklame. Zisťuje, či sú v reklame osoby vyobrazované vo svojich typicky prisudzovaných vlastnostiach, tzv. genderových stereotypoch. Neopomína taktiež pojmy ako sexizmus a diskriminácia a porovnáva, ako sa to u jednotlivých pohlaví. Detailed record

See also: similar author names
1	RUSŇÁKOVÁ, Magdalena
1	Rusnáková, Marcela
2	Rusnáková, Michaela

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