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Identification of sport manager's role and creation of the type position of a sport manager in the Czech Republic and Germany
Vítek, Zbyněk ; Ruda, Tomáš (advisor) ; Janák, Vladimír (referee)
Title: Identification of sport manager's role and creation of the type position of a sport manager in the Czech Republic and Germany Objectives: The main objective of the primary survey is to examine the job-side situation of "Sports Manager" on the labour market on the Czech Republic and Germany. Compare the differences between demands for sports managers and use the results of empirical research to introduce a sports manager. The partial goals, comments and recommendations were formulated as follows: 1) Determine which knowledge and skills are relevant to HR department (human recources department) and quantify them. 2) Verify that HR department requires education and practice, and specify the type of education, length and type of practice. Methods: The theoretical part is processed in the form of a research. From professional literature and publications. A comparison method was used to fulfill the scientific research objective. We have added the findings by formulating recommendations for the implementation of the recruitment and selection process in order to obtain the most suitable candidate for the position of "sports manager". Results: From the empirical knowledge and research of recruitment insertions are distinct the identification and difference of the requirements for the professional...
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Correlation of evaluation criteria of non-investment programs of the Ministry of Education, Youth and Sports on the example of Czech Badminton Union
Krejčová, Lucie ; Šíma, Jan (advisor) ; Ruda, Tomáš (referee)
Title: Correlation of evaluation criteria of non-investment programs of the Ministry of Education, Youth and Sports on the example of Czech Badminton Union Objectives: The aim of this work is to determine the degree of dependence of the evaluation criteria of national sports associations on the amount of funds received from the non-investment programs of the Ministry of Education, Youth and Sports. Methods: In this thesis was used a method of analysis of secondary data, namely documents issued by the Ministry of Education, Youth and Sports and the Czech Badminton Union. For the calculations in the practical part of this thesis was used correlation and regression analysis. The MS Office Excel tools were used to determine the correlation coefficients - Regression function and then the Solver function to predict model situations. Results: For all the evaluation criteria surveyed in this thesis, the positive dependence to income of Czech Badminton Union was confirmed. The increase in the membership base, the number of national team players or the number of players included in regional youth training centres cause the increase of volume of financial contributions received from the non-investment programs of the Ministry of Education, Youth and Sports. The most significant value was measured by the...
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Dynamic competitive balance in European football leagues
Vichr, David ; Šíma, Jan (advisor) ; Ruda, Tomáš (referee)
1 Abstract Title: Dynamic competitive balance in European football leagues Objectives The quality of objective of this master thesis is the analysis of dynamic competitive balance of ten European football leagues. Namely the English league, the German league, the Dutch league, the Greek league, the Romanian league, the Czech league, the Danish league, the Polish league, the Cyprian league, the and the Bulgarian league and their comparison. Methods: Dynamic competitive balance showed by the Lorenz curve of the number of league champions during the period under review. Results: The results show comparison of dynamic competitive balance in top European leagues. Further refute or confirm the established assumption of same trend in the designated groups divided by market value and competitive format. Key words: Football, competition, dynamic balance, Lorenz curve, league market value, competitive format
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Development strategy for the brand manufacturing surfboards
Veselka, Dominik ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Development strategy for the brand manufacturing surfboards Objectives: The aim of this bachelor thesis is to find out a "white spot" on the surfboard market and create a product and brand to fill this area. Another task is to apply strategic brand management steps. These steps will be guided from the very beginning of product and brand development through building the brand equity and its image. Then the study will choose appropriately brand elements and the brand building will continue up to brand next development and innovative activity. Methods: This paper analyzes the secondary data obtained from the results of market surveys conducted in the field of surfboard industry during 2017 and 2018. The data obtained were further processed for market competition analysis and creation of a positional map. Using these methods helped to find out and establish the position of the new brand in the surfboard market. Results: The paper has discovered an empty space on the market covered by demand and with no supply made. This place was complemented by a new product. The features of the product were determined on the basis of competition analysis and construction of the positional map. There were made strategies for the brand equity and brand image development. The paper selected the most important...
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Sponsorship of Big Shock Racing Team and their cooperation
Kadeřábková, Aneta ; Šíma, Jan (advisor) ; Ruda, Tomáš (referee)
Title: Sponsorship of Big Shock Racing Team and their cooperation Objectives: The aim of this thesis is to suggest new sponsorship offer for potential sponsors of Big Shock Racing Team and realize how the team cooperate with their actual sponsors. Methods: The main method used in this thesis is qualitative method, specifically several interviews with a driver of Big Shock Racing Team Martin Macik Jr., who deal with sponsorship in their team. The method of analysis and observation were used too. Results: From the interviews I realized that the team does not currently have complete sponsorship offer. They try to negotiate individually with their partners and try to fulfill their individual requirements. First of all the current situation was analyzed and than, four sponsorship packages were created to help the team with their future sponsors. Keywords: Sponsorship, sport sponsorship, sponsorship offer, marketing communication, motorsport
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Marketing communication of FK Dukla Praha Women
Košatková, Zuzana ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Name of thesis: Aim: Methods: Results: Key words: Marketing communication of FK Dukla Praha Women The aim of the thesis is to based on analyzing concurrently the marketing communication of the club and the results of the carried out research, present suggestions for the improvement of the marketing communication of FK Dukla Praha Women towards the parents of potential future players. For the collection of data the methods of quantitative research and analysis of internal documents were used. It was discovered that the parents of players at the time of inscription into the club used the majority of the club's instruments of marketing communication. The thesis includes in addition suggestions for further specific instruments, which the club can use to expand its member base. football club, communication mix, parents, member recruitment
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Comparison of subsidies in sport and physical education in Pardubice and Hradec Kralove in 2014
Kacetl, Michael ; Ruda, Tomáš (advisor) ; Štědroň, Bohumír (referee)
Title: Comparison of subsidies in sport and physical education in Pardubice and Hradec Kralove in 2014 Objectives: The main aim of this diploma thesis verifies the functioning of the redistribution mechanisms, which redistribute public funds in the sport field, as one of the areas to which funds from public budgets are directing. The partial aim of the thesis makes the financial expenditures and the structure in sport and physical education out of the public budgets in the Czech Republic in 2014 clear. Another of the partial Objectives of the work determines, above all by describing the analysis of specific subsidy expenditures on sport from municipal budgets and SWOT analysis, the amount of the total expenditure on sport in both cities and finding possible pitfalls of financing. Methods: Descriptive analysis methods, which draw on the main part of the analysis of secondary sources (data), are used in the thesis. It examined and compared the state of sports subsidies in regional cities in 2014. The results of this method were used in the following comparison (comparison) of both regional cities. SWOT analysis can also be found in the work. Results: After a very comprehensive analysis of the descriptive analysis, the comparison of the data and the SWOT analysis, the current situation of the...
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Identification of sport manager's role and creation of the type position of a sport manager in the Czech Republic
Suk, Tomáš ; Ruda, Tomáš (advisor) ; Janák, Vladimír (referee)
Title: Identification of sport manager's role and creation of the type position of a sport manager in the Czech Republic Objectives: The aim of this bachelor thesis is to identify the profile of a sport manager, which is demanded by Czech labour market and creation of the type positon of a "sport manager". The resulting profile of the sport mnager should help future sport managers to better prepare for the requierements and demands of the labour market. Methods: In the thesis method of qualitative content analysis was used. Via content analysis recruiting advertisements were analysed. Results: The bachelor thesis achieved its goal, it has been found what requirements are demanded from sport managers at labour market. The type position of a "sport manager" was created on bases of the analysis. Keywords: content analysis, type position, recruiting advertisements, competence Create PDF files without this message by purchasing novaPDF printer (http://www.novapdf.com)
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Creation of markerting communication within the business plan of the new created e-shop
Oliva, Matěj ; Ruda, Tomáš (advisor) ; Šíma, Jan (referee)
Title: Creation of marketing communication within the business plan of the new created e-shop Objectives: The main goal of the final diploma thesis will be the creation of marketing communication for the new created online store. Methods: The theoretical and practical knowledge of internet marketing acquired during the study of the issue and in the long-term employment relationship in the area of social media was used to write the final diploma thesis. Results: The result of the final diploma thesis is the creation of a marketing communication campaign for the new internet shop. The campaign focuses on advertisement on social network and paid PPC advertisement. The advantage of the created marketing communication is its practical applicability in the business plan, which will be realized at the beginning of the new year. Keywords: Questionnaire, Email, Sales Support, PPC Advertising, SEO, Social Media
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The concept of internal PR in dance school Easy Dance 2000
Knytlová, Radka ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: The concept of internal PR in dance school Easy Dance 2000 Objectives: Creating an internal PR concept in dance school Easy Dance 2000 for the school year of 2017/2018 based on analysis carried out in dance school and selected interest groups of the dance school. Methods: The analysis of in-groups was used in this thesis for selecting the interests groups. Qualitative research methods, specifically observer surveys, in-depth interviews, and focal groups, were used for further analyzes of current situation and current relationships with interest groups. Results: The research shows that employees and members have a positive attitude towards dance school, trust each other and positively describe the overall atmosphere of the school. Problems occur in a lack of information, in group members' relationships and in dance styles, or in small possibilities of getting involved as members. The created concept includes a specific layout of tools for each month of the school year 2017/2018. To raise internal public awareness of all things the concept includes informational meetings with employees, informational first dance lessons and creating magazine ED News. To make long-term relationships the concept includes creating box of wishes and help, or a regular 5-minute chat focused on members' personal...
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