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Strategic plan for development of volleyball club TJ Sokol Žižkov
Žďárská, Tereza ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Thesis name Strategic plan for development of volleyball club TJ Sokol Žižkov Thesis objective The aim of this bachelor thesis is to prepare a strategic plan for the development of the volleyball club TJ Sokol Žižkov for three years from 1st September 2018 to 31th August 2021. Methods of work Qualitative interview with club trainers, analysis of texts and documents, SWOT analysis, Results SWOT analysis revealed the strengths and weaknesses of the club and set out the main lines of strategic steps. An analysis of competition has shown that the biggest threat is the Prague teams operating in the same competition, which can exclude a volleyball club about potential sponsorship. Key words sports club, volleyball, strategic management, planning strategy, non-profit organization
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Analysis and recommendations of the management of the baseball club Kotlářka Praha
Ercoli, Lukáš ; Crossan, William Morea (advisor) ; Ruda, Tomáš (referee)
Title: The analysis and the recommendation for the management of baseball club Kotlářka Praha. Objectives: The aim of the bachelor thesis is to analyze the internal environment (the strengths and weaknesses) of the baseball club Kotlářka Praha and then compare it with competitor Draci Brno. The strengths and weaknesses of the Draci Brno baseball club are included as well. The comparison of these two leading baseball clubs will help us to find out which factors are behind the long-term and repeated success of the Draci Brno club, and whether these factors can be implemented to the conditions of the Kotlářka Praha club, whose main and long-term goal is success in the Czech Extraleague and quality youth work. Draci Brno dominates in both factors. Methods: The main source of information for analyzing the internal environment of both organizations were personal interviews and correspondence via e-mail with the leaders of both baseball clubs. An audio recorder was used to record conversations. To supplement the data, a study of publicly available documents from both organizations and the Czech Baseball Association was carried out. At the end of the analytical part of the thesis, a comparison of both baseball organizations was carried out. Results: The comparison of both sports organizations has shown...
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The choice and use of foreigners in marketing of czech volleyball teams
Lenc, Ondřej ; Crossan, William Morea (advisor) ; Ruda, Tomáš (referee)
Title: The choice and use of foreigners in marketing of Czech volleyball teams Objectives: The aim of this work is to discover, through quality research, how teams are choosing foreigners, and how they use them in marketing activities. Based on these findings, formulate recommendations which could be helpful for improving the process of choosing foreign players and their use in marketing. Methods: To obtain the necessary data qualitative research was used, based on semi- structured interviews with the managers of the teams. The results were evaluated using comparative analysis in order to formulate the recommendations. Results: Based on the interviews, it was found that the managers cannot imagine playing in the Czech highest league without foreigners. Other than game results, which should improve with the use of foreigners, managers view the players as a goods, which they can sell to the fans through marketing. Choosing to use foreigners is based on their salary requirements, which are usually quite a bit lower in comparison with the same skilled Czech players. Speaking about the contracts, the managers tend to offer one-year contracts with a one year option. Keywords: globalization, migration, sports environment, marketing environment, social network.
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Customer satisfaction with the services of Wellness fitness centre Hany Bany
Suchánek, Jiří ; Pecinová, Markéta (advisor) ; Ruda, Tomáš (referee)
Title - Customer satisfaction with the services of Wellness fitness centre Hany Bany Target of work - To obtain marketing information about customer satisfaction with services in Wellness fitness centre Hany Bany and further use of this information to give recommendation to increase quality of provided services. Methods - The whole work is framed on base of theory consisting on matters of satisfaction in the first place. For target of work - finding degree of customers' satisfaction with services of the centre - the marketing research contains questionnaire and semi-structured interview with centre owner. Respondents' answers are shown in graphs and descriptions. Results - Found data provides owners of the centre inherent information of customer satisfaction with services of the centre, point strong and weak parts of the centre and information about customer opinions. This bachelor thesis is important material which contains not only evaluation of customer satisfaction but also some recommendation for improvement of current situation of the centre.
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Creation of markerting communication within the business plan of the new created e-shop
Oliva, Matěj ; Ruda, Tomáš (advisor) ; Šíma, Jan (referee)
Title: Creation of marketing communication within the business plan of the new created e-shop Objective: The main goal of the final diploma thesis will be the creation of marketing communication for the new created online store. Methods: The theoretical and practical knowledge of internet marketing acquired during the study of the issue and in the long-term employment relationship in the area of social media was used to write the final diploma thesis. It were used qualitative research methods, such as focus group and in-depth interview. Also these methods of qualitative research together with informal interviews helped to analyse the appropriate tools of marketing communication. Results: The result of the final diploma thesis is the creation of a marketing communication campaign for the new internet shop. The campaign focuses on advertisement on social network and paid PPC advertisement. Realizing adverts on social network is planned for Facebook and Instagram platforms, which are currently a very powerful tool for marketing communications. PPC ad placement is designed for Google's web search engine, which also has a high potential for marketing communications. Other elements of the proposed marketing communications are questionnaire, e-mailing, search engine optimization and competition. The...
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Satisfaction of I. ČLTK Praha competitive players with club services
Čechová, Karolína ; Janák, Vladimír (advisor) ; Ruda, Tomáš (referee)
Title: Satisfaction of I. ČLTK Praha competitive players with club services Objectives: The aim of this diploma thesis is evaluation of I. ČLTK competitive players satisfaction with club services. Then were proposed recommendations that should lead to services optimization and higher satisfaction of competitive players. Results will be presented to club management. Methods: In this research were used interviews with club management, coaches and players and then primary method of data collecting - written questionnaire. The final version of questionnaire was made after many editing, consultations and questionnaire testing especially for environment of this tennis club. Results: Results of research are presented in analytic part of this thesis in classification crosses, graphs and charts. Based on acquired data and interviews with players were proposed recommendations for I. CLTK Praha management, that should lead to quality improvement of provided services and also to higher satisfaction of I. CLTK Praha competitive players. Keywords: tennis, sport service, customer, quality, research
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Identification of sport manager's role and creation of the type position of a sport manager in the Czech Republic and Germany
Vítek, Zbyněk ; Ruda, Tomáš (advisor) ; Janák, Vladimír (referee)
Title: Identification of sport manager's role and creation of the type position of a sport manager in the Czech Republic and Germany Objectives: The main objective of the primary survey is to examine the job-side situation of "Sports Manager" on the labour market on the Czech Republic and Germany. Compare the differences between demands for sports managers and use the results of empirical research to introduce a sports manager. The partial goals, comments and recommendations were formulated as follows: 1) Determine which knowledge and skills are relevant to HR department (human recources department) and quantify them. 2) Verify that HR department requires education and practice, and specify the type of education, length and type of practice. Methods: The theoretical part is processed in the form of a research. From professional literature and publications. A comparison method was used to fulfill the scientific research objective. We have added the findings by formulating recommendations for the implementation of the recruitment and selection process in order to obtain the most suitable candidate for the position of "sports manager". Results: From the empirical knowledge and research of recruitment insertions are distinct the identification and difference of the requirements for the professional...
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Correlation of evaluation criteria of non-investment programs of the Ministry of Education, Youth and Sports on the example of Czech Badminton Union
Krejčová, Lucie ; Šíma, Jan (advisor) ; Ruda, Tomáš (referee)
Title: Correlation of evaluation criteria of non-investment programs of the Ministry of Education, Youth and Sports on the example of Czech Badminton Union Objectives: The aim of this work is to determine the degree of dependence of the evaluation criteria of national sports associations on the amount of funds received from the non-investment programs of the Ministry of Education, Youth and Sports. Methods: In this thesis was used a method of analysis of secondary data, namely documents issued by the Ministry of Education, Youth and Sports and the Czech Badminton Union. For the calculations in the practical part of this thesis was used correlation and regression analysis. The MS Office Excel tools were used to determine the correlation coefficients - Regression function and then the Solver function to predict model situations. Results: For all the evaluation criteria surveyed in this thesis, the positive dependence to income of Czech Badminton Union was confirmed. The increase in the membership base, the number of national team players or the number of players included in regional youth training centres cause the increase of volume of financial contributions received from the non-investment programs of the Ministry of Education, Youth and Sports. The most significant value was measured by the...
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Dynamic competitive balance in European football leagues
Vichr, David ; Šíma, Jan (advisor) ; Ruda, Tomáš (referee)
1 Abstract Title: Dynamic competitive balance in European football leagues Objectives The quality of objective of this master thesis is the analysis of dynamic competitive balance of ten European football leagues. Namely the English league, the German league, the Dutch league, the Greek league, the Romanian league, the Czech league, the Danish league, the Polish league, the Cyprian league, the and the Bulgarian league and their comparison. Methods: Dynamic competitive balance showed by the Lorenz curve of the number of league champions during the period under review. Results: The results show comparison of dynamic competitive balance in top European leagues. Further refute or confirm the established assumption of same trend in the designated groups divided by market value and competitive format. Key words: Football, competition, dynamic balance, Lorenz curve, league market value, competitive format
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Development strategy for the brand manufacturing surfboards
Veselka, Dominik ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Development strategy for the brand manufacturing surfboards Objectives: The aim of this bachelor thesis is to find out a "white spot" on the surfboard market and create a product and brand to fill this area. Another task is to apply strategic brand management steps. These steps will be guided from the very beginning of product and brand development through building the brand equity and its image. Then the study will choose appropriately brand elements and the brand building will continue up to brand next development and innovative activity. Methods: This paper analyzes the secondary data obtained from the results of market surveys conducted in the field of surfboard industry during 2017 and 2018. The data obtained were further processed for market competition analysis and creation of a positional map. Using these methods helped to find out and establish the position of the new brand in the surfboard market. Results: The paper has discovered an empty space on the market covered by demand and with no supply made. This place was complemented by a new product. The features of the product were determined on the basis of competition analysis and construction of the positional map. There were made strategies for the brand equity and brand image development. The paper selected the most important...
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