National Repository of Grey Literature 7 records found  Search took 0.00 seconds. 
Marketing Mix Proposal in Selected Company
Růžičková, Žaneta ; Dvořáková, Hana Grünwald (referee) ; Milichovský, František (advisor)
The diploma thesis is a proposal of a marketing mix for a selected company. It is divided into 3 parts. The first part is theoretical, where the theoretical background is described. This section describes the company, in general its functions and marketing mix of the company. Research is based on theoretical part. There are propose research methods, analysis and qualitative research marketing mix of the chosen company. In the third part of the thesis are individual suggestions for improving the marketing mix of the company.
The role of immune system factors in IVF/ET success
Růžičková, Žaneta ; Madar, Jindřich (advisor) ; Pěknicová, Jana (referee)
5 Abstract The aim of this study was to evaluate the presence of receptors (CD16, CD161, NKG2D, KIR2DL4 and CD85j) on the surface of immunocompetent cells and whether their presence is involved in the in vitro fertilization (IVF) and following embryotransfer (ET) success. We observed significant difference in the age of successful versus unsuccessful patients, which is confirmed by former studies on age-dependence of IVF success. The result from cytotoxic assay confirmed, that neither the stimulation protocol, nor the PBMC source have any effect on effector function. Afterwards, we performed a large-scale analysis of surface markers, starting with healthy donors, compared to patients. Both groups of patients have lower counts of HLA-G binding KIR2DL4 or CD85j receptors bearing cells. Next we observed the expression of these two receptors on various subpopulations of cells (CD56+dim , CD56+bright , T helpers and cytotoxic T cells) and their counts. Here we observed differences in CD56 surface expression on CD56+ bright NK cells, the levels of CD56+dim NK cells in PBMC (CD16 expression on this population), levels of CD56+dim Next step was to compare the levels of cell populations between the successful and unsuccessful patients. We observed an increased surface expression of KIR2DL4 on lymphocytary PBMC of...
The role of immune system factors in IVF/ET success
Růžičková, Žaneta ; Madar, Jindřich (advisor) ; Pěknicová, Jana (referee)
5 Abstract The aim of this study was to evaluate the presence of receptors (CD16, CD161, NKG2D, KIR2DL4 and CD85j) on the surface of immunocompetent cells and whether their presence is involved in the in vitro fertilization (IVF) and following embryotransfer (ET) success. We observed significant difference in the age of successful versus unsuccessful patients, which is confirmed by former studies on age-dependence of IVF success. The result from cytotoxic assay confirmed, that neither the stimulation protocol, nor the PBMC source have any effect on effector function. Afterwards, we performed a large-scale analysis of surface markers, starting with healthy donors, compared to patients. Both groups of patients have lower counts of HLA-G binding KIR2DL4 or CD85j receptors bearing cells. Next we observed the expression of these two receptors on various subpopulations of cells (CD56+dim , CD56+bright , T helpers and cytotoxic T cells) and their counts. Here we observed differences in CD56 surface expression on CD56+ bright NK cells, the levels of CD56+dim NK cells in PBMC (CD16 expression on this population), levels of CD56+dim Next step was to compare the levels of cell populations between the successful and unsuccessful patients. We observed an increased surface expression of KIR2DL4 on lymphocytary PBMC of...
Cost Calculation of selected Company
Růžičková, Žaneta ; Jánský, Jaroslav (advisor) ; Poláčková, Jana (referee)
The thesis deals cost calculation on the agricultural company.The goal of the work is to evaluate approaches to cost management in the selected company. There is the processing of changes of existing procedures or new procedures to improve cost management efficient of the company. Calculations are disscussed in general at the first and then in the agriculture. Current calculation method is analyzed in the own part of thesis on four products. Used costing technique is compared with another calculation method. The comparsion with the cost of production areas and all production areas in the Czech republic is performed at the end of the thesis.
Marketing Strategy of Hotel Bítov
Růžičková, Žaneta ; Kočí, Alena (referee) ; Kočí, Alena (referee) ; Šimberová, Iveta (advisor)
My diploma thesis deals with the analysis of the current situation, and subsequently, the appropriate marketing strategy for Hotel Bítov in the vicinity of Vranov dam. The theoretical parts deals with the isme of using marketing tools in the field of hotel services. The practical parts consists of the inner and outer analysis of the hotel surroundings. The results are summed up in the scope of a SWOT analysis from which the final marketing strategy follows.
Tourism product in tourism infocentre in Třebíč
RŮŽIČKOVÁ, Žaneta
The main goal of this dissertation was to analyze and evaluate the tourist trade products of the tourist information centre KVIZ Třebíč and pursuant to this destination{\crq}s visitors{\crq} demand to propose a new tourist trade product apt for KVIZ Třebíč.Pursuant to the demand estimation and the analysis of the current situation of the tourist trade in this destination propose a new products. Then chose and elaborate one of them.

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