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Proposal of Modifications of the Marketing Mix of the selected Company
Prokopová, Monika ; Grolíková, Lenka (referee) ; Mráček, Pavel (advisor)
The topic of my bachelor thesis is demarcation of the marketing mix of MY DVA group, s.r.o., that primarily focuses on development, production and sale of office and school furniture. The theoretical part deals with understanding and explanation of the concept of marketing, marketing mix and communication mix as well as its tools. The practical part comprises an analysis and evaluation of company´s marketing mix. In conclusion I suggested variety of solutions and recommendations.
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Proposal of Modifications of the Marketing Mix of the selected Company
Prokopová, Monika ; Grolíková, Lenka (referee) ; Mráček, Pavel (advisor)
The topic of my bachelor thesis is demarcation of the marketing mix of MY DVA group, s.r.o., that primarily focuses on development, production and sale of office and school furniture. The theoretical part deals with understanding and explanation of the concept of marketing, marketing mix and communication mix as well as its tools. The practical part comprises an analysis and evaluation of company´s marketing mix. In conclusion I suggested variety of solutions and recommendations.
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From secular treasures to the sacred ones. Educational programme in the courses "Life and Art" for 5-8th grades of church affiliated school. Gothic, Renaissance and Baroque architecture and art in the Tabor Urban Conservation Area.
PROKOPOVÁ, Monika
The diploma thesis aspires, in its theoretical part, for a description of the theoretical and methodical basis and objectives of the educational process in the courses "Life and Art. " This school subject shall provide pupils of 58th grades in primary school with a basic cultural overview of medieval, Renaissance and Baroque architecture and art. The theses defines the concepts of animation, cultural animation and enculturation, experiential education, creative education and artefiletics, and outlines the prospects of their use in the educational process. The thesis also deals with the theory of perception in art and its connection to the pedagogical practice. It mentions the term genius loci as one of the elements of cognition of an architectural object and the place where it is located. In the practical part of the thesis, the individual architectural object of the Tabor Urban Conservation Area and it's immediate neighborhood are described. The thesis provides cultural, general and local historical, and also the theological context of art styles and places, which are the subject of the educational program. Following that, the thesis introduces examples of didactic methods, applicable in the courses "Life and Art."
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