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Modern (digital) forms of music and a role of social networks
Pražáková, Eliška ; ŠTILEC, Jiří (advisor) ; DANĚK, Petr (referee)
This doctoral thesis is comprised of two main fields of studying. The first one deals with modern digital on-line technologies in relation to the distribution of music and the current situation on the music market, including digital copyright law issues related to intellectual property value. The second area describes social networks (Facebook, YouTube, Myspace and others) with a focus on marketing, promotion, image and PR policy of cultural (music) management and cultural (music) institutions. This thesis provides a detailed specification of all the benefits, challenges, risks and pitfalls arising from the digital age, including several case studies.

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4 Pražáková, Eva
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