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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Vplyv internetovej reklamy českých a slovenských mobilných operátorov na spotrebiteľa
 Poliaková, Erika
The thesis deals with the perception of internet advertising of mobile operators by consumers in the Czech and Slovak Republic. The aim of the thesis is to bring the recommendations regarding the usage of internet advertising tools for the major mobile operators. Online advertising is mainly compared with TV advertising due to the dominance of this type of promotion in the environment of mobile operators. In order to achieve the goal of the thesis, the qualitative research by interviews will be carried out as well as the quantitative research through a questionnaire survey.
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Vývoj zahraničního obchodu České a Slovenské republiky
 Poliaková, Erika
Bachelor thesis is focused on the development of foreign trade in two countries, which formed one state in the past. The main goal is the description of territorial orientation and commodity structure from the period of transformation centrally planned economies to a today's market economy. This thesis also describes an impact of events such as the entry of Slovakia and the Czech Republic to European Union and the euro introduction to development of foreign trade relations.
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