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Evaluation of Organizational Culture in Business Ethics Correlation
Domogatskaia, Maria ; Pokorná, Markéta (referee) ; Putnová, Anna (advisor)
The subject of this Master's Thesis is organizational culture and its correspondence with organizational changes. The work defines the most basic terms concerning organizational culture - the components, types, functions and diagnostic methods of organizational culture; further it explaines the term of BPO and its characteristics. To analyse the present state of the organizational culture, written question form and personal interviews were used. The main target for the Master's Thesis is to suggest a solution of conflicts between the culture and changes being prepared. This will also contribute to improvement of organizational culture and efectivity of the whole department.
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Sorption ability of humic acids
Pokorná, Markéta ; Havelcová, Martina (referee) ; Klučáková, Martina (advisor)
The Diploma thesis deals with humic acids and their ability to adsorb metal ions on their surface. Humic acids are aromatic polycyclic compounds which contain carboxylic and fenolic functional groups on their sidechains. Thanks to these functional groups humic acids can form complexes with metal ions of different stability and assist the partial immobilization of pollutants in the nature. In this thesis, the sorption of Pb2+ and Zn2+ ions on humic acids was studied by relatively new electroanalytic method called galvanostatic stripping chronopotentiometry. Experimental data were described by Freundlich and Langmuir isotherms. The results show that the amount of examined metal ions increases with their increasing concentration. Furthermore it was determined that Pb2+ ions are adsorbed better on humic acids than Zn2+ ions. Both metals are adsorbed better from solution containing only one metal ion than in presence of four metals at the same time (Cd, Cu, Zn and Pb) where the sorption of these metals is not influenced by the presence of other metals.
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Measuring the Satisfaction of Customers in the Company PLYNY JEHLÁŘ, Ltd.
Pokorná, Markéta ; Jehlář, Pavel (referee) ; Šimberová, Iveta (advisor)
The thesis considers marketing research in company PLYNY JEHLÁŘ Ltd. The aim of this thesis is to identify the rate of customers satisfaction with offered products and services. Theoretical part is concerned with new theoretical pieces of knowledge in the marketing field and its research. The thesis includes finding marketing research which shows weak and strong points of the company. On base of this research the, company will formulate future plans for its development.
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Adsorption of metal ions on humic acids
Pokorná, Markéta ; Mgr. Martina Havelcová, Ph.D (referee) ; Klučáková, Martina (advisor)
The Bachelor´s thesis deals with humic acids and their ability to bind metal ions on their surface. Humic acids are generally aromatic polycyclic compounds, which contain phenolic and carboxylic functional groups on their sidechains. Because of their functional groups, they are able to form stable complex compounds. In this thesis, the adsorption of lead ions was studied by electroanalytical method called flow-through coulometry.
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Economical and Financial Analysis of Projects Funded by Public Administration
Pokorná, Markéta ; Nácovský, Pavel (referee) ; Zámečník, Jiří (advisor)
Insufficient knowledge of economical and financial analysis of candidates for public sector subsidies leads to waste of these sources. After reading this thesis, reader should be able distinguish differences of utilizing analysis in projects funded by public sector and private sector. Reader should be able to use the right method to evaluate project and be able to determine feasibility of getting resources. Reader should be able to run economical and financial analysis, important part of feasibility study, for projects funded and cofunded by public sector.
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"Šprechtíme" - Project for the support of German language in the Czech Republic
Pokorná, Markéta ; Dovalil, Vít (advisor) ; Šichová, Kateřina (referee)
This thesis will deal with the project to support German Language in the Czech Republic known as "Šprechtíme". In the context of Czech language policy of the past two decades the author focuses first on the questions related to the creation, formation and promotion of the project. The author also aims to determine whether the project got into the subconscious of the Czech public (Prague and the border region) and whether it fulfilled the expectations of its creators. In this thesis both methods of qualitative and quantitative research (Interview, written questionnaires) will be used. Key words: German, sociolinguistic, multilingualism, language policy, "Šprechtíme", quantitative research, qualitative research
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Návrh online komunikace pro pivovar Pivečka
Pokorná, Markéta
POKORNÁ, Markéta. Online communication for the brewery Pivečka. Brno, 2019. Bachelor thesis. Mendel University. The aim of this bachelor thesis the proposal of online communication for a small brewery Pivečka with using information technologies. On the basis of company analysis, competitor analysis, customer analysis and environment analysis we can define areas where the brewery can improve, especially in marketing. The results gained from the analysis give us information and hints how to create marketing strategy and online communication in various channels. A part of the thesis is also the proposal of web content and advertising campaigns. All this should help the brewery to get more known and increase its sales.
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Czech Society for Chamber Music and its Importance for Czech Music in 1894 - 1918
Pokorná, Markéta ; Gabrielová, Jarmila (advisor) ; Kachlík, Jan (referee)
This bachelor thesis deals with the history of the Czech Society for Chamber Music from its inception in 1894 to 1918 in order to describe its importance for Czech music. Along with the circumstances of the formation of the society, the thesis concentrates also on concert programmes as well as ensembles and soloists, who performed in its concerts. It also discusses the Czech-German Union for Chamber Music (Kammermusikverein), an institution which fundamentally influenced the formation of the Czech Society for Chamber Music. Finally, a summary of the history of the competition for a new chamber composition, which has been held by the Czech Society for Chamber Music since 1895, constitutes an important section of the thesis.
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"Šprechtíme" - Project for the support of German language in the Czech Republic
Pokorná, Markéta ; Dovalil, Vít (advisor) ; Šichová, Kateřina (referee)
This thesis will deal with the project to support German Language in the Czech Republic known as "Šprechtíme". In the context of Czech language policy of the past two decades the author focuses first on the questions related to the creation, formation and promotion of the project. The author also aims to determine whether the project got into the subconscious of the Czech public (Prague and the border region) and whether it fulfilled the expectations of its creators. In this thesis both methods of qualitative and quantitative research (Interview, written questionnaires) will be used. Key words: German, sociolinguistic, multilingualism, language policy, "Šprechtíme", quantitative research, qualitative research
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