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National Repository of Grey Literature

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Establishing of the Small Company Plundráková, Michaela ; Veselý, Josef (referee) ; Koráb, Vojtěch (advisor) The diploma thesis is focused on establishing a business plan for a family bistro, which will be located in the town of Bojkovice. The theoretical part of the work defines general terms from the field of business and presents strategic analyses. The analytical part of the thesis identifies the current state of the market, conducts a SLEPTE analysis, Porter's five forces analysis and marketing research. The draft part of the thesis consists a business plan including a marketing plan, business model, an organizational plan, risk assessment and financial plan. Detailed record

Fenomén komunikace při prodeji vína v cestovním ruchu Plundráková, Michaela Plundráková, M., The phenomenon of communication at the sale of wine in tourism. Bachelor thesis. Brno: Mendel University, 2019. This bachelor thesis deals with the definition of the phenomena of communication at the sale of wine in tourism. The first part is theoretical and explains the terms related to this theme. The second part is practical and it follows the theoretical part, firstly the selected wine enterprises – Vinařství Sedláček Kurdějov and Vinný sklípek-galerie, s.r.o. are introduced. Then an analysis of the current state is made, personality of wine seller is introduced and it is also analysed communication mix and SWOT analysis is made. An economic results of wine sales in 2016 are evaluated and the new suggestions are recommended at the end to improve the communication mix. Detailed record

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1	Plundráková, Miroslava

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