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Analysis of Marketing Mix Tools of a chosen Company
 Petrová, Iveta ; Svoboda, Petr (advisor) ; Stejskalová, Irena (referee)
The aim of Bachelor´s thesis is Analysis of Marketing Mix Tools of CK FISCHER. The thesis is divided in two parts: theoretical and practical. The theoretical part will be focused on describtion of the marketing of services, the role of the marketing mix as a tool in marketing, individual components, describes how are marketing created and SWOT analysis. The first object of practical part will be company´s introduction and then will be realized the analysis of the marketing mix in the company and SWOT analysis. The result of Bachelor´s thesis will be suggestion of recommendations for the company.
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See also: similar author names
2 PETROVÁ, Irena
5 PETROVÁ, Ivana
2 Petrová, Iva
5 Petrová, Ivana
1 Petrová, Ivona
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