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National Repository of Grey Literature

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Methodology of ex situ plant gene pool conservation, manual for working with gene pool plants collections in botanical gardens Sekerka, Pavel ; Navrátilová, Jana ; Macháčková, Markéta ; Caspers, Zuzana ; Navrátil, Josef ; Peroutková, Petra Frameworks for the acquisition, holding and supply of plant material, international conventions and laws relating to plant ownership. Evidence, cultivation and propagation of plants in ex situ conditions of botanical gardens. Biological basis of conservation of endangered species. Cultivation of wild taxa from the wild in ex situ conditions of botanical gardens. Botanical Gardens of the Czech Republic and their involvement in ex situ conservation. Detailed record

The analyzis of the communication tools used to support the pharmaceutical products PROTECTUM Zaoral, Jaromír ; Halík, Jaroslav (advisor) ; Peroutková, Petra Miriel (referee) The subject of this thesis is to analyze the communication tools used to support the pharmaceutical products PROTECTUM. From a theoretical point of view, this thesis describes the specifics of marketing in pharmacy, concerning the disease "age-related macular degeneration" and products that treat this disease. The theoretical findings are used in the following practical part. The practical part of this thesis focuses on the analysis of the market for these products - the lutein market. It describes the major companies operating in this sector. It presents the results of a survey dealing with the promotion of the products in the place of sale. The main point of this work is the SWOT analysis of business communication tools of the firm GLIM care. Based on the SWOT analysis, amendments are proposed to the existing communication strategy. Detailed record

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3	Peroutková, Pavla

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