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Marketing mix of FK Pardubice and proposals for its improvement
Šejvl, Martin ; Omcirk, Vilém (advisor) ; Pecinová, Markéta (referee)
Title: Marketing mix of FK Pardubice and proposals for its improvement. Targets: Analysis of various marketing instruments that form the marketing mix sports club. Determine the views of fans for marketing the club and then suggest ways to improve the quality of marketing mix, which would lead to higher customer satisfaction and attendance of matches. Methods: Analysis of literature in the field of sports marketing, implementation and evaluation of the questionnaire, informal interviews, participant observations and case study analysis of the marketing mix. Results: To improve the quality of marketing mix have been suggested recommendations. Suggestions relate primarily expansion manpower, proactive communication with supporters and improving promotion. Key words: Questionnaire, marketing, marketing mix in sports, sports marketing.
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Service quality of Solarium Fitness BBC Evropská in comparison with a competitor
Galušková, Silvie ; Šíma, Jan (advisor) ; Pecinová, Markéta (referee)
Title: Service quality of Solarium Fitness BBC Evropská in comparison with a competitor Objectives: The main aim of this master's thesis is to measure a level of customer satisfaction with services provided by Solarium Fitness BBC Evropská, to analyse the customer's opinion and to reveal possible gaps in services offered by this sports centre. In case of necessity to suggest the measures leading to improvement of this quality of services and consequent increase in customer satisfaction. The partial purpose is the comparison of customer satisfaction of Solarium Fitness BBC Evropská with the competitor. Methods: A quantitative research, specifically a written questionnaire SERVQUAL, handed out to customers of the sports centre, was used to obtain information from respondents. This questionnaire examines and compares expected quality of the provided service, i.e. the quality that is expected by customers in an ideal fitness centre, with the real level of perceived service quality provided by Solarium Fitness BBC Evropská. Results: This survey of satisfaction among customers with the service provided by Solarium Fitness BBC Evropská has shown a high level of clients satisfaction, more satisfying than results of surveyed competitor. However, this research has revealed some light areas for improvements,...
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Marketing plan of Prague Sports Union
Chvalná, Martina ; Šíma, Jan (advisor) ; Pecinová, Markéta (referee)
Title: Marketing plan of PTU Praha Objectives: The main goal of this diploma thesis was to create a marketing plan for PTU Praha, including analyses of external and internal surroundings. The reason was to propose a concept for that organisation to increase its prosperity by marketing activities. Methods: Both methods of analyses, qualitative (interview and expert pannel) and quantitative (written or electronic survey), were used. Results: Data acquired from qualitative analysis was utilized and summarised in the results section of this diploma thesis. Based on those results and gathered information from interviews the best stratégy with optimal composition of markeing-mix tools has been chosen. Key words: Marketing plan, marketing mix, Prague Sports Union, PTU Praha, sport organization, non-profit organization, PEST, SWOT
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Marketing communication of Czech Olympic Foundation
Hrachová, Johana ; Čáslavová, Eva (advisor) ; Pecinová, Markéta (referee)
Title: Marketing communication of Czech Olympic Foundation Objectives: The aim of this thesis is to analyze and evaluate the current marketing communitacion in Czech Olympic Foundation and according to these knowledges to create a project presenting proposals for the improvement of the marketing communication of this organization to increase the efficiency in use of the individual parts of the communication mix and to introduce new unused instruments. Methods: For the evaluation of the marketing communication are chosen both quantitative and qualitative research methods. The method of electronic interrogation with a sample of available respondents is realized. Data collection is carried out thanks to prepared questionnaires which are sent by electronic mail to each interviewee. The method of indepth interview with the manager of the project Czech Olympic Foundation is also used to find out all current communication channels. Results: The outcome of this thesis is a proposal of the marketing communication containing new communication instruments and ways to increase the efficiency of the existing ones which are based on the analysis and evaluation of the current status of exploited marketing instruments. Keywords: communication mix, promotion, non-profit sector, foundation, indepth interview,...
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Participant satisfaction of Pankrác winter league in beach volleyball survey
Hons, Michal ; Janák, Vladimír (advisor) ; Pecinová, Markéta (referee)
Title: Participant satisfaction of Pankrác winter league in beach volleyball survey Objectives: The aim of this work is to use the survey to find out participant satisfaction with current sason of Winter league. Furthermore, based on the results of questionnaire analyze main results of decrease in the number of players compared to the last seasons and to purpose a improvements to increase those numbers, quality of competition and the participant satisfaction. Methods: Quantitative research using electronic questioning Results: Participants are most satisfied with the cleanliness and the Pankrác grounds. Also a quality of their opponents and the number of played matches are considered to be good. They find the biggest problem in starting fee that i stoo expensive. Based on the results it was recommended to lower the price, change the game systém little bit and modify prizes for winners. Keywords: Beach volleyball, Pankrac, Winter league, satisfaction
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Marketing mix DHK Baník Most and proposals for its improvement
Ryšánková, Helena ; Ruda, Tomáš (advisor) ; Pecinová, Markéta (referee)
MARKETING MIX OF DHK BANÍK MOST AND PROPOSALS FOR ITS IMPROVEMENT This Bachelor thesis is focused on the analysis of marketing mix of handball club DHK Baník Most. Aim of the thesis: Use of research methods in order to determine efficiency of particular marketing tools. Present proposals and recommendations for improvement of marketing mix of the club, which should help attract new fans and to satisfy the already involved. Methods: It was used observation, informal interview and questionnare survey for collecting data. Results: There have been found some flaws in conception of marketing tools based on the data collected. The most urgent changes were identified in the area of accompanying program during the game and the fast food services. There have also been some suggested changes in seasons ticket management in terms of profit. Other recommendation also dealt with improved promotion of the club, which should be more used in the future. Proposals and suggestions identified have been presented to the club management for potential realisation. Key words: marketing tools, marketing research, questionnare, interview, handball
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Marketing research of customer satisfaction in Family Fitness Olgy Šípkové
Slobodníková, Aneta ; Pecinová, Markéta (advisor) ; Ruda, Tomáš (referee)
Title: Marketing research of customer satisfaction in Family Fitness Olgy Šípkové Objectives: The goal of this thesis is to determine customer satisfaction of Family Fitness Olgy Šípkové based on their expectations and perception of actual value of provided services. Collect data based on the survey and then according to the acquired knowledge propose measures and solutions of the problems. Methods: The method of this marketing research is the survey, questionnaire. The sample sizes were defined based on own discretion and easy accessibility. Respondents were sampled by simple random sampling. Results: The result of marketing research is that the customers of Family Fitness are pretty satisfied. Yet there were acknowledge small imperfections. The fitness management should try to fix these problems. There are few measures and solutions in the conclusion. Keywords: sport marketing, sport services, services, fitness centre, questionnaire
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Comparison of fitness centers in Český Brod based on customer satisfaction
Čokrtová, Jana ; Pecinová, Markéta (advisor) ; Holánek, Michal (referee)
Title: Comparison of fitness centers in Český Brod based on customer satisfaction Objective: The main objective of this study is to compare the quality of services of two fitness centers in Český Brod in terms of customer satisfaction. Namely, they are the fitness center Infinity and the fitness center Natálie. Another objective is to determine, what the factors of customer satisfaction are and which center provides services deemed more satisfactory. A secondary goal is to provide the management of both centers with improvement options leading to greater customer satisfaction. Methods: Primary data was obtained from a Servqual survey provided to the customers at the reception of each fitness center. More data was gathered via a semi structured interview with each fitness center management. Results: The questionnaire survey indicates that the customers are more satisfied with the services of the fitness center Natálie. However, in neither of the fitness centers are the customers satisfied in all areas of research. The last part of this work contains proposed recommendations, which should be addressed by the fitness centers management in order to improve the customer satisfaction with the provided services. Keywords: Servqual questionnaire, fitness, customer satisfaction, sports services, competition
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Marketing Research of Customer's Satisfaction in Sport Centre JEREMI Sport
Jerie, Martin ; Pecinová, Markéta (advisor) ; Ruda, Tomáš (referee)
Title: Marketing Research of Customer's Satisfaction in Sport Centre JEREMI Sport Objectives: The aim of the study was to determine customer's satisfaction with services offered in the sport centre JEREMI sport. Based on the results to develop proposals for improving services and increase customer's satisfaction. Methods: The research used a qualitative and quantitative method of questioning. For quantitative methods were used polling, for qualitative were used observation and interview. Results: The results are shown in graphs, tables, and cross classification. Then forwarded to the management of the sport center to increase customer's satisfaction. Key words: Sport marketing, service, service marketing mix, quality, expectation
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MARKETING MIX OF FIT BOX KLADNO
Šíma, Jiří ; Omcirk, Vilém (advisor) ; Pecinová, Markéta (referee)
Title: MARKETING MIX OF FIT BOX KLADNO Aims: The aim of this thesis is to collect information on the operation of the marketing mix from the customers and managers point of view. Based on these findings new proposal and recommendations were suggested in order to improve existing marketing mix. Methods: The analysis of marketing mix was performed by marketing research through questionnaire, interview and observation. Results: According to the results customers are least satisfied with changing rooms and web sites. In the contrary, most customers are satisfied with lessons quality and instructors attitude. Keywords: marketing mix, fit box, questionnaire, interview
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