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Statistical Analysis of Social Network Users' Behavior from Advertising and Marketing Points of View
Pavlík, Marcel ; Doubravský,, Karel (referee) ; Kropáč, Jiří (advisor)
The subject of this bachelor‘s thesis is the statistical analysis of social network users’ behaviour in terms of advertising and marketing activities. The first part of the thesis deals with the theoretical basis of social networks, sociological research and statistics. The second part deals with practicality, both sociological response and creating an online questionnaire, as well as statistical processing of collected data, including relevant findings and conclusions.

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