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Innovation and business project
Pantlík, Tomáš ; Moulis, Pavel (advisor) ; Michal, Michal (referee)
The aim of the thesis under the title Innovation and a business project, is to develop a specific entrepreneurial project represented by a fitness centre and to evaluate it from the perspective of its feasibility and return upon investment. Firstly, the theoretical concept of entrepreneurship is analyzed. The next step includes the analysis of applicable legal framework governing entrepreneurship in the Czech Republic and the last step is represented by the definition of the structure of the business project. In the first part, business is described by its general characteristics. The next part is dedicated to environment analysis analyzing the internal and external factors influencing the business. Next step defines business opportunities which includes description of services that the business will provide. Then, human resources required for running the business have to be determined, as well as marketing strategy supplemented by a marketing mix. Based on this, a SWOT analysis is developed, identifying strengths, weaknesses, opportunities and threats having an impact on the business. The final part comprises financial plan which deals, inter alia, with project is economic rentability and conditions underpinning its feasibility.
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