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Information value and acceptability in weather forecast
Bělohlávková, Kateřina ; Janovec, Ladislav (advisor) ; Palkosková, Olga (referee)
7. SUMMARY This diploma thesis The information value and acceptability of forecasting is divided into a theoretical and a practical part. In the theoretical part the forecasting is described as a product of television newscast. I deal with the fact of forecasting entering the media communication. I deal with the information value that forecasts bring and show the way a piece of information is transferred from a producer to an addressee relating to the process of coding and decoding. I describe the acceptability of forecasts and its elements influencing comprehension. In relation to acceptability, textual linguistics is discussed in a separated subchapter. The last theoretical part deals with semiotics and semantics. These disciplines deal mainly with meaning and sings and that is the reason why they are not important only in the theoretical part but also in an analyzing part of this thesis. The analyzing part is based on semiotic survey analysis dealing with individual components of forecasts (visual, audio and audio-visual). The aim of this thesis is to find out which of components of forecasting brings the highest information value to respondents and which is best comprehensible for addressees. The survey results demonstrate that it is the audio forecasting that has a high information value and brings...
Sociolect of primary school students
Stočková, Veronika ; Palkosková, Olga (advisor) ; Chejnová, Pavla (referee)
The diploma thesis is focusing on sociolect, specifically on a sociolect of primary school students. The objective of this thesis is to define the term sociolect and sociolect of students, to describe its origin and functioning. This will be verified by factual research. The theorethical part of this study is based on defining the term sociolect and related terms such as standard and non-standard use of the Czech language. This thesis works with specialised literature which is related to sociolect, describes methods of creation of slang expressions and deals with the sociological view on this issue. It also includes descriptions of sociolect of students, its linguistic variations, features, and cathegorizations of expressions. Part of this study is based on questionnaire research, which is supposed to confirm or disprove the premises related to sociolect of students of primary school and a short dictionary, which includes various slang expressions of students in the primary school. KEYWORDS Sociolect, Sociolect of students, primary school aged child, student of primary school, slang, argot, non-standard use of the Czech language.
Speech of the Tourist Guide
Pecháčková, Veronika ; Palkosková, Olga (advisor) ; Chejnová, Pavla (referee)
This work deals with speech of the tourist guide from the point of view of individual linguistics levels. This topic was chosen because the author of this work studied tourism at secondary school and she has personal experience with the job of tourist guide. Second reason is the fact that this topic has not been described in details yet. Beside the activity of tourist guide and his/her nonverbal communication, this work deals with his/her speech from the point of view of five linguistics levels - phonetic/phonological, morphological, lexical, syntactic and stylistic one. For their analysis four video-records were used. There is real speech of four tourist guides at castles on these videos. The result of this work is the formulation of specific features of speech of the tourist guide. There are several points added to these features. These points are about recommendation for each tourist guide and his/her right and effective speech.
Specific Features of Functional Sentence Perspective in Czech of 16th Century (from the Point of View of Contemporary Recipient)
Stránská, Kateřina ; Janovec, Ladislav (advisor) ; Palkosková, Olga (referee)
This bachelor thesis deals with specific feature of functional sentence perspective in Czech language of 16th century from the point of view of a contemporary reader. It is divided into two parts, such as theoretical and practical part. The theoretical part focuses on terminological background, which is crucial to know when reading this thesis. There is also a brief history of functional sentence perspective studies in Czech Republic. Other chapter in the theoretical part is also description of Czech language development. It is important to know it because of understanding the tendencies influencing the language in times the translation was written. The practical part targets on finding the specific features in the text with help of manifold examples and suggestions of how it could look today. It focuses on looking up features that could cause understanding or reading trouble to a contemporary reader.
Children's knowledge of words associated with Christmas
Koudelková, Kateřina ; Chejnová, Pavla (advisor) ; Palkosková, Olga (referee)
of thesis children's knowledges of words accociated with Christmas The thesis is concerned with Christmas traditions, particularly from the point of view of children. The thesis presents the evolution of Christmas celebrations, some of the traditions, and it also compares certain Christmas songs and carols, and thus demonstrates the evolution of Christmas related vocabulary. Furthermore, the thesis also presents a brief overview of the evolution of children's vocabulary. In the practical part, the thesis attempts to answer the question of which Christmas related words children aged 9 - 12 years are familiar with. For the purpose of this practical research, the author of the thesis created a questionnaire containing 10 specific Christmas related words that children were asked to explain. The research results show that children seem to have a relatively good passive knowledge of commonly used words associated with Christmas, but in many cases they find it difficult to actively demonstrate this knowledge, i.e. to define, explain those words. In general, the girls describe the meaning of words better than boys. Children attending religious schools have apparently greater knowledge of words associated with religious meaning of Christmas than children from state schools. Comparison of age do not show...
Inscription on the Graves (Mikulov town)
Fantová, Růžena ; Janovec, Ladislav (advisor) ; Palkosková, Olga (referee)
The thesis describes all the inscriptions that one can see engraved into the gravestones on current cemeteries in Mikulov. We analyze the first and last names engraved into the gravestones but we focus primarily on epitaphs. In particular, we examine common epitaph themes, the number of their occurrences as well as linguistic errors that the inscriptions contain. In addition, we identify the most commonly quoted passages from the Bible, excerpts of poems, quotes of famous people and the time periods when they were most popular. Last but not least, we explore the symbolism and other nonverbal aspects of the gravestones. Powered by TCPDF (
Sports slang
Králová, Adéla ; Palkosková, Olga (advisor) ; Chejnová, Pavla (referee)
TITLE: Sports slang AUTHOR: Adéla Králová DEPARTMENT: Department of Czech language SUPERVISOR: PhDr. Olga Palkosková, Ph.D. ABSTRACT: Bachelor thesis is focused on sports slang, especially on football, table tennis and volleyball slang. The purpose of the thesis is introducing specifics sports slang and demonstrate on specific examples. The first part points out theoretical thesis about slang and its problems. Second part engage sports slang, especially his concrete specifics, including slangs features that are mention in the first part of thesis. Another part of the thesis includes evaluation of questionnaires and dictionaries of three selected sports. Supplement contains list of collected nicknames, chart of nickname types, the number of nicknames and questionnaire of sports slang. This thesis is based on methods of interview, observation, excerpt and questionnaires. KEY WORDS: Slang Sports slang Slang of football Slang of table tenis Slang of volleyball
Linguistic analysis of advertising texts
Marks, Pavel ; Palkosková, Olga (advisor) ; Šmejkalová, Martina (referee)
The characteristic of advertising discourse can be found somewhere on the borderline of journalist, professional, administrative and artistic styles. Its main function is persuasion completed with attraction. Advertising uses various language and non-language tools from varied style areas to fulfil especially the persuasive function. This thesis focuses on the linguistic analysis of advertising texts presenting automobiles and bank services. Texts present mainly the elements of professional and journalist style. Both text groups can be characterised by the specific use of adjectives and adverbs used for specification and assessment, the greater frequency of personal and possessive adjectives, the use of indicative present tense of verbs and the use of verbs increasing the positive expressivity of the text. Characteristic are simple sentences and complex sentences with adverbial clauses. All texts are trying to create a professional impression through the use of specific terms (often English), abbreviations, charts and numeric data. Texts are extensively structured either into chapters (automobile texts) or paragraphs with colour coding (banking texts). Further characteristic advertising properties that can be found here are titles, slogans and logos typical for either the company or the product. With...

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