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Media Conflicts in the Issue of Calamities in the Czech Forests
Minkovová, Beatriz ; Novotný, David Jan (advisor) ; Štoll, Martin (referee)
Forests form an integral part of both the natural and cultural wealth of the Czech Republic. Similar to other countries, these forests are also plagued by various calamities. Various actors comment on these calamities in the media, between whom conflict sometimes arises due to conflicting opinions, attitudes, interests or experiences. It is media conflicts in the issue of calamities in Czech forests that are the subject of this diploma thesis. The introduction is followed by a theoretical part presenting the main concepts of the work, which are forests and harmful agents that cause forest calamities. Since conflicts between actors often have a legal character, the theoretical part describes the legal regulation regarding forests in the Czech Republic. The next part is the methodological part, in which the research questions are defined, which consist in determining the main conflicts, groups of actors and the specification of forests and forest disasters. Quantitative content analysis was chosen to find the answers to the set research questions. The methodological part is followed by the practical part, in which the data is analyzed and the answers are explained. The results are then summarized in the conclusion of the work. Keywords forest, calamity, conflict, actors
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Perspectives on the Media Literacy in the Czech Republic
Holíková, Hana ; Novotný, David Jan (advisor) ; Lovaš, Karol (referee)
The bachelor thesis consists of two parts. A theoretical part that explains the terms used to implement the work and describes its theoretical basis, and a practical part in the form of written interviews with respondents from the field of media education. The theoretical part introduces the interview genre and describes its possible methods, approximates the requirements of media education contained in the framework educational programs and recommended expected outputs, and presents projects focused on media literacy. The practical part of the work consists of interviews with Přemysl Danda, Michal Kaderka and PhDr. Radim Wolák.
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Framing Journalism in US Films
Vašíčková, Katherine ; Bednařík, Petr (advisor) ; Novotný, David Jan (referee)
The aim of this thesis is to determine how film makers portray the work of news rooms and journalists in American films. It will analyse movies filmed between the years 1999 and 2019 that were made based on real events, and that are not regarded as documents. The first part of this thesis will discuss attributes of journalism which are attractive for film makers, as well as discuss types and stereotypes in relation to journalists and their work. The second part of this thesis will analyse a sample of movies made between the years 1999 and 2019, with the aim to determine which attributes of journalism were attractive for film making and how the analysed films depict journalists and media. The thesis will also touch upon the differences between the narratives of the analysed films and the real events that they were based on.
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The influence of the medial image of first ladies Olga and Dagmar Havel in the Mladá fronta Dnes on the overall perception of president Václav Havel
Paruchová, Adéla ; Lovaš, Karol (advisor) ; Novotný, David Jan (referee)
The goal of the hereby presented master's thesis is to provide a novel view of the person and personality of Václav Havel, the first post-November president and dramatic. The author does so through medial images of his two wives, Olga Havlová and Dagmar Havlová, performing their function as the first ladies. A specific periodical was chosen for purposes of the conducted analysis - Mladá fronta DNES. The theoretical part of the work aims to present the life and work of Havel and both of his wives, while also providing a definition of the role of the president and the first lady in the Czech Republic. A generic profile of the investigated periodical is also briefly discussed. Lastly, the theoretical part contains a description of the research method consisting of qualitative and content analysis. In the practical part of the presented thesis, texts concerning the president and his wife were chosen based on previously stated criteria. The focus was put on their foreign state visits, charitable activities, or private life of the pair. The author investigates the differences in the medial images of both first ladies and their effect on the image of president Havel in various time periods. The variety of topics discussed concerning a particular first lady was also an object of interest. The final...
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Ostře sledované vlaky: From the Story of Kain to the Short Story, From the Short Story to the Oscar Film and to theatrical adaptation
Frank, Lukáš ; Novotný, David Jan (advisor) ; Maňák, Vratislav (referee)
Diploma thesis Closely Watched Trains: from the short story Kain to the short story, from short story to Oscar film and theatrical adaptations maps the path of Bohumil Hrabal's existential short story Kain, through the short story Closely Watched Trains, an Oscar film of the same name to theatrical adaptations that were dramatized by different people. The work also includes media response and comparison of the similarity of books, films and productions. The first part deals with the theoretical definition of literary genres, namely short stories and short stories. Review and criticism from the journalistic genres are theoretically described. The film and theater adaptation is defined and the dramatic structure of the film work is described. The second part presents the life and work of the writer Bohumil Hrabal and examines in more detail his distinctive writing style. The next sections are always devoted to the specific medium that the text carries. First, the text of the existential short story Kain is analyzed, followed by the short story Closely Watched Trains, including media coverage in the periodical press, followed by the Oscar-winning film Closely Watched Trains, which includes a biography of director Jiří Menzel and a chapter devoted to the Oscars. At the end of these chapters is a...
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Czech films based on well-known criminal cases: from reality, newspaper /TV news to feature film and film reviews. Causa Velvet killers.
Rysová, Aneta ; Novotný, David Jan (advisor) ; Bednařík, Petr (referee)
The master thesis called "Czech films based on well-known criminal cases: from reality, newspaper/TV news to feature film and film reviews. Causa Velvet killers" deals with the notorious so-called Orlík Murders from the early 1990s. This case is considered as the biggest criminal case of the post-communist era in the Czech Republic. The group of five members killed five people, mainly for the money, between the years 1991 and 1993. Three of their victims were found in the Orlík Dam - two corpses were sealed in metal barrels and one was hidden in a mesh. The murderers were sentenced in 1997 after a four-year-long investigation. The movie called Velvet killers or The New Breed, which was directed by Jiří Svoboda, is based on these true events. This thesis focuses on the TV version of this motion picture and then also on the reviews published after the movie was released in 2005. This thesis mainly wants to reflect how the Czech media - specifically newspapers and television news - informed about this criminal case in analysed years from 1995 to 1997. The determining factor is the accuracy of the information. The aim of the work is to summarize the results of reporting on this case, which is still considered as one of the most brutal in the history of our country.
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Marketing activities of Czech cinemas and multiplexes focused on the cinema Světozor
Masná, Zuzana ; Šobr, Michal (advisor) ; Novotný, David Jan (referee)
The bachelor thesis "Marketing activities of Czech cinemas and multiplexes focused on the cinema Svetozor" describes different methods of marketing applied by both these types of cinemas. The thesis primarily focuses on the alternative cinemas. The different types of cinemas imply that also the character of their marketing activitites will differ. By marketing activities the author means mainly promotion activities of Czech classical cinemas; these are explicated for both Svetozor cinema and other art cinemas. As for multicinemas, this work concentrates on different types of cinema advertising which different multicinemas enable to various companies. There are marketing strategies based on a SWOT analysis proposed for both types of the cinemas and multicinemas and for Svetozor in particular. This work suggests that to be able to stand up to relatively new competition of multicinemas, the classical cinemas need to change their marketing strategies. Focus should be given to the importance of brand and establishing own corporate identity. These questions will also be analysed for the marketing communication of Svetozor cinema in years 2004 - 2009. In this work an analysis on the basis of description and marketing strategies evaluation of specific cinemas is used as the main method. The work is based on...
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