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Proposal of Marketing Plan
Havelka, Jakub ; Koudelková,, Petra (referee) ; Novák, Petr (advisor)
The bachelor thesis deals with an issue of a marketing plan for the new internet project. The first chapter explains a basic concepts of marketing, marketing plan and marketing on the Internet. The second chapter focuses on the analysis of the current state, the internal and external environment of the project, and also analyzes the key words for the new project. Based on the results of the second chapter, in the last chapter of the thesis a marketing plan for the first year operation of the new project with a view to future years is formulated.
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Marketing Mix of a Company
Koblerová, Eliška ; Bittnerová, Alice Hemerková (referee) ; Novák, Petr (advisor)
The topic of bachelor thesis is „Marketing mix of a company“. Thesis is divided into three main chapters. First chapter includes theory. The second chapter processes current situation in the company using marketing analyses. Third chapter shows my suggestions for improvement, which are created from the acquired information from previous chapters. These are suggestions for a changes of marketing mix.
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Marketing Plan for Fitness ProGym
Kubík, Ján ; Láník, Klára (referee) ; Novák, Petr (advisor)
The aim of the bachelor thesis is to elaborate a marketing plan for Fitness ProGym, belonging to the Sokol Brno 1. The focus of the thesis is on analysis of the current situation, services and competition, research of customer satisfaction and opportunities in these areas. On the basis of the analyses and information gathered, a proposal to promote a gym, support sales in the form of loyalty shares and increase customer satisfaction is made so that Fitness ProGym is a dignified competitor in the sports market in Brno.
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Proposal of Motivation System
Kroupová, Tereza ; Fila, Martin (referee) ; Novák, Petr (advisor)
Main focus of this thesis is offering suggestions for improving actual motivation system of the selected company. The suggestions were based on analysis of the current state and the main focus was on correting flaws, which are present in the current system.
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The partial model of sewage treatment plant
Novák, Petr ; Ptáček, Michal (referee) ; Radil, Lukáš (advisor)
The thesis deals with wastewater treatment plants (WWTPs). For the energetic self-sufficiency of the WWTP, it is necessary to study the operational background, equipment and their possible operational prediction for energy distribution over time and adaptation to any renewable energy (RES). It is also possible to optimize the operation to maximize the equalization of the input power. We're talking about small WWTPs up to 500 EP. Large purification blocks are also an option. The student will evaluate the current state of knowledge and try to design and possibly implement the financial savings of the given concept.
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Proposal of Communication Mix for Food Goods
Horáková, Pavla ; Koudelková,, Petra (referee) ; Novák, Petr (advisor)
The focus of this master thesis is the marketing communication mix for an enterpreneur, who runs a grocery store business. On the basis of the theoretical knowledge, the analyzis of the current state of marketing comunnication was conducted. Following this analyzis, suggestions have been made on how to improve the existing communication mix for the grocery store, which will increase business awareness, attract new customers and lead to increased sales.
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Motivation Systems of Selected Company
Juránková, Tereza ; Koudelková,, Petra (referee) ; Novák, Petr (advisor)
This master's thesis summarizes the theoretical knowledge about employees motivation and explains the basic terms connected with this issue. It describes the current trends of employees' requests in the field of motivation system and analyzes the current state of the selected company using a questionnaire survey. On the basis of the identified shortcomings changes are proposed in the incentive system, which should lead to better recruitment and retention of existing employees.
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The Proposal of Motivation System in the Company
Matuszná, Veronika ; Běťáková, Vendula (referee) ; Novák, Petr (advisor)
This thesis deals with the current state of a selected company’s motivation system and its subsequent optimization. The theoretical part is concerned with rating, remuneration and motivation of employees. The practical part focuses on the evaluation of To & Mi Vdf. spol, s.r.o. motivation system. The last part of this thesis describes possible recommendations that should lead to the creation of a new motivation system.
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Proposal of a Company Motivation System
Tarčáková, Denisa ; Drlíková, Ivana (referee) ; Novák, Petr (advisor)
This diploma thesis focuses on the motivation system of a particular company, its development and improvement. The current state of the motivation system and employee satisfaction with it are analyzed based on a survey. Subsequently, suggestions are made with the intention to improve employee satisfaction with the above-mentioned motivation system.
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Proposal of the Motivation System in the Company
Vejnarová, Michaela ; Moravcová, Jana (referee) ; Novák, Petr (advisor)
This diploma thesis focuses on the analysis and improvement of company Zebra Technologies CZ s.r.o. First part of thesis is devoted to theoretical concepts related to this topic. In second analytical part, the company is introduced, analysis of motivation program and evaluation program of the company is carried out. Last part is focused on proposed measures to improve the company’s motivation system based on the results from analysis part of thesis.
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