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Zhodnocení kvality destinace mikroregionu Kroměřížsko
Nguyen, Thanh Tung
Nguyen, T. T. Evaluation of the quality of the destination of the microregion Kroměřížsko. Bachelor thesis. Brno: Mendel University, 2021.The bachelor thesis deals with the evaluation of the destination within microregion Kroměřížsko and is divided into two parts, theoretical and practical. The theoretical part of the thesis is focused on explaining the basic concepts of tourism, such as the forms of tourism, types of tourism, destination management, marketing of tourism and quality of services in tourism. The practical part of the thesis is focused on describing selective, localization and realization factors in the microregion. Subsequently, a questionnaire survey was created and based on the answers obtained, which had the worst evaluation. Proposals were made to improve the quality of the destination of the microregion.
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