National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Marketing Mix Proposal for The Car Rental Půjč si Bávo
Nguyen, Anh Tam ; Skálová, Martina (referee) ; Chlebovský, Vít (advisor)
The bachelor’s thesis focuses on the analysis of the marketing mix of car rental Půjč si Bávo. The thesis is divides into three main parts. The first theoretical part deals with theory of marketing, marketing mix, SWOT analysis and definitions of marketing tools. The second analytical parts consists of introduction of the firm and detailed analysis of current situation. In the last part, proposals to improve the company´s situation based on obtained information are established.

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