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Marketingová doporučení pro řešení plýtvání potravinami v domácnostech
Němcová, Anežka
The submitted bachelor thesis is focused on shopping behaviour, as well as household food waste. Based on the preceding survey results, marketing recommendations for the prevention and reduction of household food waste were suggested. The research was conducted via detailed semistructured interviews with 46 households in the South Moravian Region. On the grounds of suggested recommendations, a promotional product was created: a tear off notepad for making a shopping list.

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