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Konkurenceschopnost podniku v podmínkách udržitelného rozvoje
 Musilová, Vendula
This bachelor thesis is focusing on an analysis of a competitiveness of a chosen company Niva in Luhačovice city. The main objective of this work is the analysis and assessment of the competitiveness of the chosen company in terms of sustainable development and competitive analysis. Additionally there are proposed recommendations to enhance business competitiveness at the end of thesis. The theoretical part is defining the concepts of sustainable development, competitiveness, competitive advantages and competitiveness in terms of sustainable development. The practical part is describing possible methods that can measure competitiveness. They are followed by a description of the company, competitive analysis and research section. There are recommendations suggested on the base of the results as the conclusion of the thesis. These should help to increase competitiveness of chosen company.
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See also: similar author names
15 MUSILOVÁ, Veronika
15 Musilová, Veronika
1 Musilová, Václava
10 Musilová, Věra
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