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National Repository of Grey Literature

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Kupní rozhodovací proces spotřebitele na trhu jízdních kol Mrázková, Daniela ; Koudelka, Jan (advisor) ; Bursíková, Marcela (referee) Tato diplomová práce analyzuje kupní rozhodovací proces spotřebitele na trhu jízdních kol ve všech jeho fázích. Postihuje nejdůležitější související aspekty, které tento proces jakýmkoli způsobem ovlivňují a tím působí na konečné rozhodnutí spotřebitele. Součástí této práce je i vlastní marketingový výzkum umožňující již velmi konkrétní pohled, díky kterému bylo možné uvést i některá marketingová doporučení prodejcům a výrobcům jízdních kol. Detailed record

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1	Mrázková, Dominika

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