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Vývoj v oboru virtuální reality - analýza stávajících podniků v Praze
 Moroz, Bohdana ; Štěrbová, Ludmila (advisor) ; Halík, Jaroslav (referee)
This thesis analyses the development of virtual reality industry. The theoretical part of this paper is dedicated to the evolution of virtual reality industry throughout the years, it identifies main reasons why virtual reality did not become viral in the past and provides a correlation between the prices for VR headsets and level of technology adoption. Also, it describes which stage of industry life cycle virtual reality is and compares it with the technology adoption process. In this part of the thesis, also, are analysed businesses that operate in Prague and their role in the adoption of new technology. The practical part of this paper is the result of quantitative research conducted in order to understand what percentage of people have already tried virtual reality services, to evaluate their experiences and to figure out who is the typical consumer of VR offering business in Prague based on customers of Torch VR in a period between August 2016 and beginning of April 2017.
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