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Bsiness plan for creating of the agency SPORT and UNIVERSITY
Mertová, Monika ; MBA, Vladimír Turčan, (referee) ; Koráb, Vojtěch (advisor)
The subject of the presented thesis is a business plan of agency, which the owner founded in February 2005 after having successfully passed university in United States of America as a student-athlete receiving full athletic scholarship. This is recruiting type of agency working with student-athletes in Czech Republic and US coaches at universities. The agency is trying to find athletic- scholarships for athletes as well as great education and sport opportunities for them. I can divide this business plan into three basic parts; part one focus on introducing the agency, her objectives, mission, and present situation. Another part concentrates in determination of the present position of the agency (position on the market, clients, skills, characteristics) and it consists of a detailed strategic analysis of external factors (STEP, Porter, Market Research) and internal factors. The conclusion of the analytic part is closed by a SWOT analysis. Finally, an essay represents the last part of the thesis where the specific business plan of the agency’s future for next five years is formulated. For further expansion of the agency, specific proposals in the key areas have been made. Lastly I have focused on risk evaluation, recommendation and conclusion.
Výroba domácích vín z netradičních surovin
Mertová, Monika
The thesis "Production of domestic wines from non-traditional raw materials" deals with the procedures for the production of domestic wines with a focus on non-traditional domestic wines. It was prepared at the Institute of Postharvest Technology of Horticultural Products at the Faculty of Horticultural Products in Lednice in 2017/2018. In the experimental part were produced microscopes of wines from non-traditional raw materials, which were subsequently analytically and sensitively evaluated and compared with commercially produced wine from the retail network. Jostaberry wine and strawberry wine were valued higher on the basis of sensory evaluation than purchased chokeberry wine.
Netradiční rostliny ve výživě
Mertová, Monika
Nontraditional plants that can be used for food can be found in the nature everywhere around us. They can improve the absorption of healthy nutriens in a normal diet or replace traditional food. 30 herbs were selected and a list with information about their origin and their basic botanical description was prepared. Instructions were written on how to grow those herbs in the gardens or at home including the best conditions for each individual plant species. Fresh plants that are, used for food contain a lot of minerals and vitamins. Some species (Stachys affinis, Scorzonera hispanica, Arctium lappa, Helianthus tuberosus), when cooked, can replace potatoes in the nutrition of people with the diabetes disease. Many of those plants are medicinal herbs that can be used in natural healing as well as in the pharmaceutical and cosmetic industries.
Bsiness plan for creating of the agency SPORT and UNIVERSITY
Mertová, Monika ; MBA, Vladimír Turčan, (referee) ; Koráb, Vojtěch (advisor)
The subject of the presented thesis is a business plan of agency, which the owner founded in February 2005 after having successfully passed university in United States of America as a student-athlete receiving full athletic scholarship. This is recruiting type of agency working with student-athletes in Czech Republic and US coaches at universities. The agency is trying to find athletic- scholarships for athletes as well as great education and sport opportunities for them. I can divide this business plan into three basic parts; part one focus on introducing the agency, her objectives, mission, and present situation. Another part concentrates in determination of the present position of the agency (position on the market, clients, skills, characteristics) and it consists of a detailed strategic analysis of external factors (STEP, Porter, Market Research) and internal factors. The conclusion of the analytic part is closed by a SWOT analysis. Finally, an essay represents the last part of the thesis where the specific business plan of the agency’s future for next five years is formulated. For further expansion of the agency, specific proposals in the key areas have been made. Lastly I have focused on risk evaluation, recommendation and conclusion.

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1 Mertová, Magdalena
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