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National Repository of Grey Literature

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SALT WEATHERING OF THE UPPER CRETACEOUS SANDSTONES ON KŘÍDELNÍ STĚNY CLIFFS (NATIONAL PARK BOHEMIAN SWITZERLAND) Melounová, Lenka ; Přikryl, Richard (advisor) ; Mikuláš, Radek (referee) Detailed record

Humour in advertisement Melounová, Lenka ; Kašparová, Eva (advisor) ; Kolářová, Jana (referee) The Bachelor Thesis Humour in advertisement is focused on creating humorous advertisements. The Thesis is divided into theoretical and practical part. The theoretical part is about advertisement, psychology of advertisement, emotions and emotional appeals that are used in advertising, primarily appeal humour. The practical part includes analysis of the survey focused on the effectiveness of humour in advertisements, analysis of selected campaign and the results of own survey. Detailed record

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3	Melounová, Lucie

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