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Financial analysis of Telefónica O2 Czech Republic
Šaněk, Petr ; Kopkáně, Heřman (advisor) ; Matuštík, Ondřej (referee)
This work is analyzing the financial situation of Telefónica O2 Czech Republic, a.s. It is analyzed by most used indicator like profitability, solvency and liquidity ratios. It also uses investment valuation ratios and economic value added. The analysis is also comparing the company with its main competitors on the field of mobile communication. The assets and net profit of the company are heavily influenced by the state correction in 2003. From indicators not influenced by the correction we can tell, that financial situation was good in spite of negative net profit. The financial situation in years 2003 to 2008 is very good. Profitability ratios of the main competitor T-Mobile Czech Republic, a.s. are very similar but the researched company has been a little bit better most years. On the basis of this financial analysis I find the financial health of the company very good, with great potential.
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Market of analytical CRMs and its development
Zrcek, Milan ; Matuštík, Ondřej (advisor) ; Brixí, Radim (referee)
The aim of this project in first phase is to define the term "analytical CRM" and to define its position in whole CRM. From that results some levels whereas as main is considered the analytical level. For next parts the analysis of up to now CRM market development is fundamental. On the basis of those knowledges is defined recent situation on CRM market. Mainly concrete applications used for analytical purposes and their functionality are meaned by that. Last part is effort to predict future development on analytical CRM market. Whole prediction is based on previous parts of the project.
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Internet, jeho přednosti a nedostatky
Mokrejš, Tomáš ; Rosický, Antonín (advisor) ; Matuštík, Ondřej (referee)
Hlavní náplní této bakalářské práce je Internet, který se stal fenoménem této doby.Práce zkoumá Internet ze všech hledisek a pokouší se přijít na to, jaký vliv má na současnou společnost. V práci jsou porovnávány kladné a záporné stránky Internetu, které zasahují do lidských činností. Hlavními oblastmi zájmu této práce jsou komunikace, celkové usnadnění života,informovanost a další. Dále se snaží o návrh řešení některých negativ Internetu a pokouší se dát odpověď na to, zda převládají plusy či mínusy.
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Analýza nabídek pojišťoven na on-line pojištění v ČR a srovnání s jejich mateřskými společnostmi v zahraničí
Gušiliková, Nina ; Matuštík, Ondřej (advisor) ; Exnarová, Anna (referee)
The goal of this bachelor's thesis is to analyze on-line insurance offers of insurance companies in the Czech Republic. This thesis defines general information from insurance areas. It represents selected companies, characterizes their status on the insurance market, informs readers about services and gives a complex survey of on-line insurance offers. Part of thesis is an description of web sites and a behaviour of applications for conclusion of a insurance contract. There is also characteristic of a controlling company attached for each insurance subject with description of web pages that offers on-line insurance. Part of this thesis is also mutual comparison of insurance subjects in the Czech republic and a comparison with their controlling companies. The comparison will be done on base of chosen criteria. The end point of analysis presents evaluations and explanations of differences among proposals of separate companies and recommendation for companies in the Czech republic for a purpose to satisfy needs of their customers in better and more effective way.
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Payments for goods and services via mobile phones
Mach, Michal ; Matuštík, Ondřej (advisor) ; Kubíček, Jovan (referee)
This thesis is focused on the issue of payment for goods or services by mobile phones. The area of mobile payments is a potential future payment system. To the extent to which the mobile payments in the future be used, however, depends not only on individual applications and technologies but also the readiness of potential users of these technologies and the willingness of users is fully used. The goal of this publication is to provide a comprehensive picture of this issue, analyze the possibility of using different technologies for mobile phone payments, to map the current situation in the segment of mobile payments and provide insight into the possible future development. The work can be divided into three parts. First, the theoretical part, defines mobile payments, says the reader into the introduction of mobile payments and describes the possibility of using these technologies. Second, the practical part, the analysis of the questionnaire. This questionnaire is primarily focused on the use of applications, mobile payments among users of mobile phones in the Czech Republic. When evaluating a questionnaire is given priority to conclude that could be used in the introduction of mobile payments. The third part is an example of mobile payments applications in other fields. Readers of this thesis would have to obtain a comprehensive understanding of the issue of mobile payments, technology and applications of mobile payments. Alternatively, to obtain information about how to use these payments in their business.
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The market of CRM systems and future development
Dudek, Martin ; Matuštík, Ondřej (advisor) ; Klaschková, Jana (referee)
The main aim of this diploma thesis is to create an overview of analytic CRM systems which are offered in the Czech Republic with the emphasis on systems which can be used for marketing processes of the firms. The overview contains the reflection of new trends in CRM systems and marketing and the development to the future. In the last decade there is a huge development of CRM systems, which are generally known as sales force automation and less as an instrument for marketing management of the companies. Last but not least CRM is mistaken with information systems, even if the CRM concept is known for a lot of years and was developed from marketing, which is very often forgotten. The topic of this diploma thesis is originally view on CRM from marketing perspective and creation of compact view of analytic CRM systems, which are offered in the Czech Republic. Emphasis is put on using of these systems for marketing management and the target is disproving the myths, which are spoken about CRM as well CRM systems. Orientation of this document is mainly on analytic CRM systems, which has the most development in the last decades and can be used very well for marketing functions in companies. There is also a large development of marketing and CRM systems. The target is also making a summary of these trends and makes a hypothesis if CRM systems are developed according the future of marketing, if the CRM systems manage the reaction on this things.
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State of internetbanking and its security in the Czech republic and the rest of the world
Havlín, Petr ; Matuštík, Ondřej (advisor) ; Exnarová, Anna (referee)
Práce se zabývá analýzou stavu služeb internetového bankovnictví v ČR a ve světě. Seznamuje čtenáře s bezpečnostními prvky, které jsou v tomto odvětví využívány a s rozsahem funkcí, které aplikace jednotlivých bank nabízejí. Jsou popsány hlavní způsoby, které jsou použity pro šifrování přenosu dat po nezabezpečené síti Internet. Obsaženy jsou jak metody založené na symetrických, tak asymetrických klíčích. Pozornost je věnována i některým typům útoků, které mohou být proti šifrám vedeny. Práce se také věnuje možnostem bezpečné identifikace uživatelů. Jsou popsána statická hesla, jednorázová hesla, klientské certifikáty a systémy založené na principu challenge-response. Analyzována je jejich vhodnost a odolnost proti praktikám typu ?Phishing?, ?Pharming?, ?Vishing? nebo útok typu ?Man in the middle?. Zmíněno je i dodatečné zabezpečení prováděných transakcí. ?Bezpečnostní politika jednotlivce? doporučuje pravidla, která by měl dodržovat každý zodpovědný klient. Naznačeny jsou i technologie, které by podstatně zvýšily ochranu před neoprávněným vniknutím do systému a které by také umožnily odhalení podvodných transakcí v reálném čase.
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Banking Data Warehouse
Kmoch, Václav ; Matuštík, Ondřej (advisor) ; Švarcová, Eva (referee)
Předmětem řešení je porovnání dvou základních metodologií pro návrh a tvorbu datových skladů. Jedná se o multidimenzionální metodologii podle Dr. Ralpha Kimballa (Kimball?s methodology) a metodologii informačně technologického prostředí podle Billa Inmona (Inmon?s methodology). Úvodní část práce je zaměřena na teoretický rámec oblasti datových skladů. Důraz je zejména kladen na objasnění pojmosloví a základních datových vztahů. Praktická část seznamuje s konkrétní architekturou obou přístupů a podává ucelené porovnání zmíněných metodologických přístupů. Cílem práce je poskytnutí nadhledu nad aplikací obou metodologií dle vybraných kritérií praktického použití, která zastupují objektivní hlediska vývoje a správy prostředí datového skladu. Přínosem práce je konkrétní komparace nejpoužívanějších architektur v prostředí datových skladů bankovních institucí, ze kterého vychází praktická zkušenost autora.
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