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Strategy of the Innovations of Vehicle Inspection Emission Stations
Marušková, Helena ; Růžička, Miroslav (advisor) ; Tichá, Ivana (referee)
The doctoral thesis Strategy of the Innovations of Vehicle Inspection Emission Stations is engaged in marketing strategies and innovations of the vehicle inspection emission stations in the Czech Republic. The theoretical part is dedicated to the references and describes marketing environment, SWOT analysis, marketing strategies, marketing mix and several "P". It also focuses on the innovation and innovation strategies, the different types of marketing research, the exhaust emissions of combustion engines, the homologation regulations and the periodic emission measurements at the vehicle inspections emission stations in the Czech Republic and in the world. The aim of this thesis is to describe and analyze the current situation and work up a strategy of the innovations of vehicle inspection emission stations.
The practical part is devoted to analysis of the marketing environment (PEST analysis and the microenvironment), from which a SWOT analysis of vehicle inspection emission stations and further describes the individual components of the marketing mix SME. The chapter Marketing research SME is divided into quantitative and qualitative marketing research, which lists the various questions, charts and answers resulting from marketing research. Quantitative research is conducted through a questionnaire survey and qualitative marketing research obtains answers based on structured interviews.
The paper concludes with several suggestions of the innovation, evaluation of research questions and a summary of the individual chapters, which shows that too stringent emission limits will not lead to their real reductions. Regular tests for SMEs are set up properly and does not need to be changed. Creating a central information system (one for both STK and SME) and the implementation of video surveillance - these changes are needed not only for technical inspections stations, but also emission inspection stations. Due to the increasing number and age of vehicles and especially the fact that the current emission tests of vehicles in no-load mode engines are not able to detect all faults, the new methodology of measure emissions is needed.
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