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Proposal of the marketing campaign for a new product of a selected company
Tomášek, Vojtěch ; Machala, Jan (referee) ; Havíř, David (advisor)
The bachelor's thesis focuses on the design of a marketing campaign for home battery storage AES, for the company FENIX Trading s.r.o., a member of the group FENIX GROUP a.s., which deals with marketing matters of the group. The campaign is based on the outputs of analyzes performed on the current situation of the company and the assignment of the company itself. At the end of the thesis there is also a recommendation for evaluating the effectiveness of the campaign.
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Construction and technological project of Retirement Home Pržno
Machala, Jan ; Štěrba, Martin (referee) ; Novotný, Michal (advisor)
This thesis describes the implementation of the proposed project, which concerns the reconstruction of the existing building of shopping center and restaurant. To built-in an atrium area, outdoor terraces and extension of the second storey superstructure of the building will be realized the project of the Retirement Home. This work contains a summary technical report, processing of technological regulations, report building equipment, design of the main building machines and mechanisms, assessment services, occupational health and safety plan, itemized budget and schedule subject to Retirement Home.
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Business Plan – Car Showroom
Machala, Jan ; Mikulka, Vít (referee) ; Luňáček, Jiří (advisor)
This bachelor´s thesis deals with the establishment and successful management Car showroom. In this work, I will discuss all aspects that related to this problem. In the first part, I will discuss the theoretical bases of my work and I will define basic terms like business, businessman, etc. In the second part I will build a real business plan for opening and operation of the motor show in Brno.
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Multifunctional building
Štindl, Petr ; Machala, Jan (referee) ; Brukner, Bohuslav (advisor)
The subject of the Master's thesis is the elaboration of project documentation for the construction of a multifunctional apartment building. The building is located in the cadastral area of Prosek, in Prague 9 in the north-eastern part of the city. The terrain of the land is flat. The multifunctional house has five floors and one underground floor. In the basement there is a garage, a technical area and a storage area. The first floor is redesigned to a café and office area. The floor is connected to a terrace, which is accessible from the interior and exterior. The second to fifth floors are filled with housing units. There is a walking terrace on the fifth floor. The roofing above the 4th and 5th floors consists of a flat roof. The construction system in 1st floor consists of a combination of reinforced concrete columns, girders and walls. On the 1st floor, there is a combination of a masonry and reinforced concrete transverse system with a reinforcing reinforced concrete wall. From the 2nd floor to the 5th floor is a transverse masonry system with a reinforcing reinforced concrete wall. The ceiling structures are formed by reinforced concrete monolithic slabs. The stair flights are prefabricated. The whole building is insulated with a contact thermal insulation system.
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Marketing Strategy Proposal for the Company
Machala, Jan ; Mikulka, Vít (referee) ; Chalupský, Vladimír (advisor)
This Master´s thesis deals with the design of the marketing strategy of the company, which operates in the wholesale area. The theoretical part deals with various marketing approaches. After that, he focuses on selected analyzes of the enterprise's external and internal environment. The final part deals with the definition of the mission and goals of the company as well as with the design of the marketing strategy.
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Kindergarten
Chroustová, Natálie ; Machala, Jan (referee) ; Brukner, Bohuslav (advisor)
The subject of this diploma‘s thesis is documentation for the construction of the new kindergarten in Vsetín. It is a two-storey partial basement building with an elevator. There are three classes devided by age, for children aged three, for children aged four and for children aged five-six. The class for the youngest children is in the lowest floor. There i also a kitchen, a dinning room and staff facilities. The classes for older children are in the highest floor. The second kitchen and the second dining room are also located here, as well as the director’s office, speech therapy and a classroom for teaching English. The outdoor playground is designed as cascade and is accesible from all classes. To the new building belongs two parking lots. One with eleven classic parking spaces and one parking space for people with impaired ability to orientate and move, intended primarly for parents of children. There is also parking space for bicycles. Second with four classic parking spaces intended for staff. The technical facilities are located in underground floor. We can find here utility room, an air conditioning engine room, photovoltaics engine room, bedding warehouse connected to a laundry and cleaning room. The new kindergarten is based on reinforced concrete foundation slab. The vertical load-bearing structures of the underground and above-ground external part of the building are made of cast-in-place reinforced concrete wall. Internal walls are made of bricks. The floor structures in the whole building consists of prestressed concrete panels. The roof of the building is a warm flat green roof. The ventilated facade of the building is made of bond S-Z type facade panels.
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Structure and properties of welded joints of steam turbine rotor
Machala, Jan ; Hutařová, Simona (referee) ; Juliš, Martin (advisor)
This thesis deals with the assessment of the structural-mechanical properties of welded joints of steam turbine rotor. Experimental weld material is low alloy steel 30CrMoNiV5-11 in the state after the artificial degradation. The theoretical part of the literary researches the issue, focusing on the weldability of different types of steel used in the energy industry, the metallurgical processes in welding and provides an overview of the most important methods of welding. Great attention is paid to the evaluation of weld quality in accordance with relevant standards and destructive and non-destructive testing of welded joints. In the experimental part of this work was carried out measurements of hardness and microhardness of the weldment by Vickers and evaluation of the microstructure by light microscopy. The obtained values and information about the properties of the material after artificial degradation were compared with previously obtained experimental results in the default state (after annealing).
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Lab Automation with SCARA Robot
Machala, Jan ; Lang, Stanislav (referee) ; Matoušek, Radomil (advisor)
The aim of this thesis is to design and program a robotic cell for processing Covid-19 laboratory samples. To prevent the leakage of hazardous substances into the environment, the entire robotic cell is restricted to the space of a laminar box. The Epson LS3-B SCARA robot was chosen for handling the tubes. The robotic cell was designed using a digital twin in the simulation environment of Epson RC+ software. The digital twin facilitated the prototyping of the robot end effector and helped to detect any collisions that may have occurred in the confined space. After successful design using the digital twin, this robot cell was assembled and tested in a real-world environment.
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Proposal of Communication Mix of Company
Machala, Jan ; Formánková,, Sylvie (referee) ; Milichovský, František (advisor)
This thesis is concerned with a company communication mix. It is divided into a theoretical, analytical and a proposing section. Contents of the theoretical part serves as the basis for further processing in the analytical part where analysis and assessment of the current state is performed, as well as for the proposal part where a new company communication mix is proposed. Its purpose is to raise public awareness about Sportsdirect s.r.o., its Brno-based subsidiary in particular, and to strenghten its client communication strategy.
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