Home > Search Results: MAREK, Dušan
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
SWOT analysis and business strategy
 MAREK, Dušan
Bachelor thesis called "SWOT Analysis and Company Strategy" describes and examines individual elements of XY's business model and also describes how this business model has changed over time. The aim of the paper is to define a strategy for improving the current state of the company based on the acquired knowledge. XY is a retailer specializing in the sale of coffee and wine. The thesis also deals with the blue ocean strategy. For example, using the tools from this concept, a value curve and the coordinate grid "eliminate - reduce - raise - create" were prepared. Several analyses served to explore the marketing space. Porter's five forces analysis was used for the micro environment and the STEP analysis was used for the macro environment. These analyses subsequently complement the SWOT analysis that studies strengths and weaknesses, opportunities and threats. A SWOT matrix was created from the SWOT analysis and alternative strategies were generated.
Detailed record

See also: similar author names
24 MAREK, David
3 MAREK, Dominik
1 Marek, Dan
9 Marek, Daniel
24 Marek, David
3 Marek, Dominik
Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English