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Security of Debts
Machová, Lenka ; Jelínková, Martina (referee) ; Musilová, Helena (advisor)
The key focus of my thesis is to determinate guidelines for protection against liabilities within a company. The theoretical conclusions are subsequently applied in the practical section using a sample of a specific company. The proposal establishes a direction to take in order to fully safeguard the specific case including guarantee documents.
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Vybrané aspekty marketingu sportovních organizací
Machová, Lenka
MACHOVÁ, L. Selected aspects of marketing sports organizations. Diploma thesis. Brno, 2015 The diploma thesis is focused on the design recommendations marketing and communications mix sports organizations. The practical part is based on literary sources and includes evaluation of individual economic indicators. The diploma thesis was also performed analysis of the marketing and communications mix, questionnaire research, evaluation of sources of funding, with the possibility of funding from the European Union. Results of the analyzes are used to formulate recommendations to increase competitiveness.
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Motivational program as a tool to strengthen sales in B2B segment
Machová, Lenka ; Bártová, Hilda (advisor) ; Holba, Michal (referee)
The diploma thesis analyses the influence of specific motivational program intended to strengthen sales in specific Business to Business segment. The analysis deals with three motivational programs intended to strengthen sales in corporate segment of Telefónica O2 Czech Republic, a.s. in a period of one and a half of the year. The diploma thesis evaluates and compares basic elements of the programs, feedback of the Account managers and Sales managers and analyses the impacts of each motivational program on the sales indicators and activity of Account managers.
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The analysis of the position of Tribun EU, s.r.o. on the market
Machová, Lenka ; Černá, Jitka (advisor) ; Kačín, Radovan (referee)
Tato bakalářská práce analyzuje postavení společnosti Tribun EU, s.r.o. na trhu, a to se zaměřením na pražskou pobočku a její činnosti. V metodologické části jsou obecně charakterizovány malé a střední podniky. Další část se věnuje SWOT analýze. V praktické části jsou popsány jednotlivé produkty společnosti a následně produkty pražské pobočky. Praktická část je zakončena SWOT analýzou pobočky v Praze. Závěr obsahuje možné návrhy a doporučení ke zlepšení současné pozice na trhu.
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