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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Comparison of attitude to loyalty programmes between Czech and English customers
 Müllerová, Patricie ; Tahal, Radek (advisor) ; Stříteský, Václav (referee)
This work deals with customer loyalty and loyalty programmes in areas of buying chemist goods, clothing, footwear and groceries. The main objective of this work is to compare the approach of English and Czech customers to loyalty programmes in these areas. The intention of the analysis is to discover whether the approach to loyalty programmes in these two countries varies and what are the major differences. Does using a loyalty programme really affect customer loyalty? Who are more loyal, Czech or English customers? The aim is also to find out how customers use their loyalty programs, what kind of rewards are the most attractive for them and what personal information are they willing to provide when they sign up for loyalty programmes. The analysis also aims to pose these same questions to multi-brand partnership programmes and also mobile applications. This work can therefore benefit companies operating in both Czech and English markets to adapt their loyalty programs to be most effective.
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Network marketing opportunities on the market of cosmetics
 Müllerová, Patricie ; Koudelka, Jan (advisor) ; Kolorosová, Jana (referee)
The main goal of the Bachelor Thesis is analysis of direct selling and network marketing on the Czech market with cosmetics. The work analyses four chosen companies which operate on the Czech market. The conditions which companies offer to their representatives were examined as well as their range of products, cooperation possibilities and commission reward systems. Secondary data about progression and condition of the network marketing on the Czech and world market were used. This work has its own quantitative research which was done to check knowledge about products offered by four chosen companies as well as satisfaction with products. Prices of cosmetics were compared as well. Comparison of chosen companies was made based on information above followed by last part dedicated to conclusion of acquired knowledge. The best companies for new distributors were chosen and recommendations for companies about development of their distribution networks were made. Work is focused on direct selling and network marketing in general and describes principles of network marketing and its advantages and disadvantages. Foundation and history of network marketing is described as well as Czech law treatment of illegal systems. Part of the work is also dedicated to ethic of direct selling.
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See also: similar author names
1 MÜLLEROVÁ, Pavla
18 Müllerová, Petra
1 MŰLLEROVÁ, Pavlína
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