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National Repository of Grey Literature

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Strategic Analysis of an Enterprise Lutovský, Jan ; Dvořák, Jiří (advisor) ; Rosol, Pavel (referee) The work is limited by the selected methods of strategic analysis to describe the current position of Elektroporcelán Louny a.s. market and the results of the analysis highlight the opportunities that companies on the market offers. This work will serve the company as a basis for future strategies. Detailed record

Marketing hotelového zařízení Lutovský, Jan ; Polívková, Jana (advisor) Tato bakalářská práce se zabývá charakteristikou hotelnictví a hotelového zařízení. Poukazuje na důležitost používání marketingu v odvětví služeb. V teoretické části práce charakterizuje hotelnictví a popisuje standardizaci ubytovacích zařízení. Dále se bakalářská práce věnuje marketingu a marketingovému mixu. V praktické části je aplikována situační analýza a analýza marketingových nástrojů na vybraný penzion. Na základě těchto analýz je uvedeno doporučení. Detailed record

See also: similar author names
1	LUTOVSKÝ, Jiří
2	Lutovský, Jakub

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